Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

The mThink Survey is Open! Vote Perform[cb] Your #1 CPA Network

Posted By Perform[cb] on Aug 31 2020
It’s that time of year again! mThink’s Revenue + Performance Blue Book survey is now open, and we’re up for best CPA Network Worldwide 2021. Thanks to votes from our dedicated affiliate partners and advertisers, we’ve been honored with the #1 CPA Network title the past four years, and we’re not stopping there!

Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19

Posted By Perform[cb] on Aug 25 2020
Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different.

Perform[cb] and iOS 14 – What Does it Mean for App-Install Marketers, and How Can You Prepare?

Posted By Perform[cb] on Aug 20 2020
With iOS 14, Apple has introduced new privacy features for consumers that will impact attribution in mobile advertising. Part of the release is a new version of Apple’s tracking methodology, SKAdNetwork, which handles attribution anonymously. Responses from marketers and the advertiser industry have expressed concern, panic, and even it’s-the-end-of-mobile-as-we-know-it apocalyptic thinking.

Mobile have your head spinning? Perform[cb] Agency can help!

Posted By Perform[cb] on Aug 20 2020
As a mobile marketing agency, we provide you with access to the top mobile affiliate partners with consolidated management of all networks in the space through our PerformMOBILE serivce. This management includes continuous optimization, coordination of post-install events to align with KPIs and ROI goals, and a full suite of technology for fraud prevention and compliance.

Manage 1:1 Performance Partnerships with PerformONE

Posted By Perform[cb] on Aug 19 2020
Perform[cb] Agency’s industry experts will develop a customized affiliate partner recruitment strategy based on the target demographic and consumer journey for your brand. We will manage affiliate research, outreach, onboarding and ongoing 1:1 performance partnerships to drive scale for your brand via tactics like content, deal, search, retargeting, loyalty and cart abandonment.

Paid Media? Our Agency’s Got You Covered with PerformMEDIA.

Posted By Perform[cb] on Aug 19 2020
Perform[cb] Agency handles all of the aspects of your desktop and mobile marketing strategy with our PerformMEDIA service. As an extension of your digital team, we will identify and foster publisher relationships, create a tailored and strategic placement level plan, execute IOs, provide analysis, troubleshoot, and monitor for FTC and brand standard compliance.

How to Succeed During Q4 Seasonality in 2020

Posted By Perform[cb] on Aug 19 2020
With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?

PerformLEAP: Technology Built for Performance Marketers

Posted By Perform[cb] on Aug 17 2020
PerformLEAPTM is Perform[cb]’s proprietary tracking platform, launched in 2015 and maintained by our Development team based in Bosnia. The platform is built on top of an advanced AI algorithm that enables it to learn from user activity and requests. This proprietary technology is full of features that allow affiliate partners to automate their business and is an ever-evolving ecosystem, with regular feature releases and updates.

PerformLEAP’s Weighted Distribution Feature Is a Game Changer

Posted By Perform[cb] on Aug 6 2020
We’re always developing new features to help our affiliate partners scale their businesses and drive new traffic to our marketers’ campaigns. Our newest feature, Weighted Distribution, is already driving higher EPCs for our affiliate partners! For more on this, read our blog.

Generating High CLV Leads with Affiliate Marketing

Posted By Perform[cb] on Jul 29 2020
Are you a marketer who’s new to affiliate, looking to drive more quality leads to your brand? Or maybe you’re a marketer who’s experienced within the affiliate channel but have hit a plateau within your lead gen campaign? For either scenario, the affiliate model is the right place to drive lead generation – but to generate quality leads, some strategic planning is required.
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