Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

Manage 1:1 Performance Partnerships with PerformONE

Posted By Perform[cb] on Aug 19 2020
Perform[cb] Agency’s industry experts will develop a customized affiliate partner recruitment strategy based on the target demographic and consumer journey for your brand. We will manage affiliate research, outreach, onboarding and ongoing 1:1 performance partnerships to drive scale for your brand via tactics like content, deal, search, retargeting, loyalty and cart abandonment.

Paid Media? Our Agency’s Got You Covered with PerformMEDIA.

Posted By Perform[cb] on Aug 19 2020
Perform[cb] Agency handles all of the aspects of your desktop and mobile marketing strategy with our PerformMEDIA service. As an extension of your digital team, we will identify and foster publisher relationships, create a tailored and strategic placement level plan, execute IOs, provide analysis, troubleshoot, and monitor for FTC and brand standard compliance.

How to Succeed During Q4 Seasonality in 2020

Posted By Perform[cb] on Aug 19 2020
With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?

PerformLEAP: Technology Built for Performance Marketers

Posted By Perform[cb] on Aug 17 2020
PerformLEAPTM is Perform[cb]’s proprietary tracking platform, launched in 2015 and maintained by our Development team based in Bosnia. The platform is built on top of an advanced AI algorithm that enables it to learn from user activity and requests. This proprietary technology is full of features that allow affiliate partners to automate their business and is an ever-evolving ecosystem, with regular feature releases and updates.

PerformLEAP’s Weighted Distribution Feature Is a Game Changer

Posted By Perform[cb] on Aug 6 2020
We’re always developing new features to help our affiliate partners scale their businesses and drive new traffic to our marketers’ campaigns. Our newest feature, Weighted Distribution, is already driving higher EPCs for our affiliate partners! For more on this, read our blog.

Generating High CLV Leads with Affiliate Marketing

Posted By Perform[cb] on Jul 29 2020
Are you a marketer who’s new to affiliate, looking to drive more quality leads to your brand? Or maybe you’re a marketer who’s experienced within the affiliate channel but have hit a plateau within your lead gen campaign? For either scenario, the affiliate model is the right place to drive lead generation – but to generate quality leads, some strategic planning is required.

How to Create CPA Landing Pages that Convert

Posted By Perform[cb] on Jul 22 2020
Landing pages are one of the building blocks of affiliate marketing. They’re the glue that connects a traffic source to an affiliate offer – and oftentimes can be the deciding factor on whether or not a campaign is a success.

Top 5 Affiliate Frequently Asked Questions – Answered

Posted By Perform[cb] on Jul 14 2020
Affiliate marketing is a powerful business model that allows people to promote a marketer’s products or services, then earn a commission when a legitimate conversion is made. It’s a unique business model that allows for independence, creativity, and unlimited earning potential.

CPA Pricing Models Explained

Posted By Perform[cb] on Jun 22 2020
Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity.

Ad Fraud is Alive and Well – is Your Brand Protected?

Posted By Perform[cb] on Jun 18 2020
At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.
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