CEO, Erin Cigich, Joins Martech Record Affiliate Agency Speaker Series
Where were you 15 years ago? CEO, Erin Cigich, had just joined Perform[cb], known at the time as Clickbooth, just days after graduating from the University of Florida. Fast forward to today, Cigich has been at the helm of Perform[cb] since 2015 and recently connected with Michael McNerney, Publisher at Martech Record, to discuss the evolution of Perform[cb]’s business model and the affiliate industry as a whole.
The Future: Outcome-Based Marketing
What’s more important to a marketer than paying only for qualified customers? Acquiring those customers by being smarter, safer, and creating massive scale. Perform[cb] CEO, Erin Cigich, joins Martech Record’s Affiliate Agency Speaker Series, unpacking the growth that the affiliate landscape has undergone and how the industry is shifting to outcome-based marketing strategies.
Check out the full interview below:
What’s to Come?
With an affiliate management agency, a leading cost-per-pricing network, and internal media buying all under one roof, it’s safe to assume Perform[cb] has a firm grasp – and a strong influence – on the behind-the-scenes of this everchanging industry. Huge thank you to Martech Record for having Erin join the Affiliate Agency Speaker Series – we’re looking forward to continuing our partnership with such an established industry publication! Check out the full article here.
Interested in learning more about how our business model can drive customer acquisition smarter, safer, and at massive scale? Get in touch with our industry experts today.