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How a change of agency and complete affiliate program audit paid off for a popular lifestyle brand, which gained a huge uplift in revenue after choosing their new agency partner.

Mobile marketers have more data and user insight at their fingertips than ever before. The question is, are they using that data to its highest potential?

As Q4 draws nearer, the mobile marketing space continues to buzz with record-breaking sales numbers and astounding opportunity. During H1 2020, and more specifically Q2, the coronavirus pandemic drove consumers to spend more time on their phones than ever before. But what does H2 hold for mobile marketers and their loyal users?

As ad fraud continues to find new ways to creep into the wallets of marketers large and small, the digital marketing industry is just as continuously seeking ways to ensure campaign security.

Erin has 13 years at the company and was its 10th employee. She went from an entry-level position to CEO and is active in local business and tech community development.

Content partnerships have continued to increase in popularity year over year within affiliate marketing, yet the factors that go into a partner’s decision to work with a brand remain vague to many marketers.

Perform[cb] was named as a Best Place to Work in Tampa Bay for the 9th consecutive year.

The EDC credits employees at Perform[cb] and Dealers United for helping set up the Small Business Resiliency Loan application system in response to COVID-19.