Latest Affiliate Marketing Industry News and Press Releases

Business of Apps’ 2025 In-App Advertising Guide

Business of Apps interviewed Perform[cb] CRO Lee Aho & VP of Reward Shayne Rajadurai for insights on the future of in-app advertising. Learn more!

Why Every Affiliate Marketer Should Pay Attention to Native Ads in 2025

Perform[cb]’s Margo Saar joined a panel at ASW to break down why native ads are a key opportunity for affiliate marketers in 2025. Learn more!

What Metrics Should App Marketers Track Beyond Installs?

Discover the benefits of tracking post-install events and the key metrics every app marketer needs to attract and retain high-quality users.

Reducing Customer Acquisition Costs in Financial Services with Outcome-Based Marketing (OBM)

Check out our blog with TUNE to see how outcome-based marketing helps financial brands tap into high-intent traffic and boost their edge.

Perform[cb] Named 2024 Best Workplace in Advertising & Marketing by Fortune

Perform[cb] is proud to be named a finalist for the 2024 Fortune Best Workplaces in Advertising & Marketing™ List. Explore the full list of winners!

Perform[cb] Named Finalist for 2024 Global Performance Marketing Awards

Perform[cb] has been selected as a finalist for the 2024 Global Performance Marketing Awards for The Best Affiliate Program Launch. Learn more!

CPE vs. CPI: How to Choose the Right Campaign Model for Your App

When building your app's acquisition strategy, you'll face a key choice: CPE or CPI? Which suits your KPIs, and can you run both? Find out in our article with Business of Apps.

Perform[cb] Named a Top Mobile Marketing Company by Business of Apps

Business of Apps recently ranked the top mobile marketing companies driving exceptional customer satisfaction. Learn more!