Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

How to Maximize Your Mobile Media Mix

Posted By Perform[cb] on Jul 30 2026

Diversify your mobile media mix the smart way. See which channels drive incremental, high-intent users and how to acquire customers based on real outcomes.

5 Warning Signs Your Finance App’s User Acquisition Partner Has Hit a Ceiling

Posted By Perform[cb] on Jul 20 2026

Volume flat while quality slips? These 5 signs reveal when your finance app user acquisition partner has hit a ceiling, and what to do next.

How Home Services Brands Win Customers Before They Ever Search on Google

Posted By Perform[cb] on Jun 30 2026

Reach homeowners before they ever search for a provider. See how pre-search home services marketing lowers CAC and wins more customers, earlier.

How Finance Brands Can Scale Customer Acquisition Without Increasing Paid Search Spend

Posted By Perform[cb] on Jun 22 2026

Cheap leads do not fund accounts. See how finance brands scale customer acquisition beyond paid search and optimize toward funded, compliant outcomes.

Why Your Existing Acquisition Channels Are Only Part of the Picture

Posted By Louise Allison on May 26 2026

Your existing channels recycle the same demand. See how outcome-based customer acquisition reaches new buyers and drives truly incremental growth.

Is CPA Marketing Right for Your Brand? 5 Questions to Ask Before You Start

Posted By Perform[cb] on May 4 2026

Thinking about CPA marketing for your brand? Ask these 5 questions first to see if your tracking, targets, and funnel are ready to scale profitably.

CPI vs. CPE: Which Performance Model Is More Effective for Scaling Finance Apps?

Posted By Perform[cb] on Mar 9 2026

Learn how finance apps can balance growth, user quality, and risk by choosing the right performance model.

Perform[cb] Launches Partner Development Team to Invest in Partner Growth, Stability, and Scale

Posted By Perform[cb] on Jan 13 2026

Perform[cb] launches Partner Development Team to support partner growth through collaboration, optimization, and outcome-driven opportunities.

A Personal Finance Marketer’s Guide to Outcome-Based Growth

Posted By Perform[cb] on Dec 2 2025

Learn how personal finance brands can use outcome-based channels to scale alongside growing privacy restrictions.

How Lifestyle App Marketers Can Maximize Growth Ahead of New Year Intent

Posted By Perform[cb] on Nov 10 2025

Learn how your lifestyle app can capitalize on seasonality with data-driven performance channels.

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