Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

Celebrating One Year Since Perform[cb] Rebrand

Posted By Perform[cb] on Feb 26 2021
Happy anniversary, Perform[cb]! One year ago today, Clickbooth, Adperio, and Ignite OPM came together under this one powerhouse brand.

PerformLEAP’s Top New Features of 2020

Posted By Perform[cb] on Dec 14 2020
2020 was unlike any other year, but that didn’t stop us from continuing to drive innovation and roll out new in-platform features for our marketers and affiliate…

How to Apply User Insights to Strengthen Your Digital Marketing Strategy

Posted By Perform[cb] on Dec 7 2020
Consumer insights help to unveil a user’s needs, wants, and buying motivations, and assist marketers in improving a range of KPIs.

4 Tips to Creating a B2C Cost-per-Action Strategy

Posted By Perform[cb] on Oct 28 2020
Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge — and that’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips to mastering your B2C customer acquisition strategy.

The Ultimate Customer Acquisition Strategy For B2C Marketers – A Guide To CPA Marketing

Posted By Perform[cb] on Oct 15 2020
This guide will give you the background on CPA marketing, the decisions you must make to get started, and help you build the foundation of your strategy. If you’re already familiar with affiliate marketing, but you want to brush up on your skills, this guide is for you, too! Read the guide here, and don’t forget to download the PDF for bonus content.

How Partners Can Improve EPCs in Affiliate Marketing

Posted By Perform[cb] on Sep 30 2020
Just as marketers need to understand which KPIs best indicate the success of a campaign, affiliate partners also require KPIs to ensure their traffic is driving successful conversions. One of the most valuable KPIs that an affiliate partner can track is Earnings Per Click (EPC), as this metric measures the amount of money earned per each click on a campaign or affiliate link.

PerformSHIELDTM Proactively Eliminates Digital Marketing Fraud

Posted By Perform[cb] on Sep 2 2020
PerformSHIELDTM is Perform[cb]’s proprietary suite of anti-fraud tools that protect marketers and brands from fraudulent traffic in real-time. PerformSHIELD uses a uniquely proactive approach to fraud protection while many others in the industry continue to take solely reactive measures.

The mThink Survey is Open! Vote Perform[cb] Your #1 CPA Network

Posted By Perform[cb] on Aug 31 2020
It’s that time of year again! mThink’s Revenue + Performance Blue Book survey is now open, and we’re up for best CPA Network Worldwide 2021. Thanks to votes from our dedicated affiliate partners and advertisers, we’ve been honored with the #1 CPA Network title the past four years, and we’re not stopping there!

Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19

Posted By Perform[cb] on Aug 25 2020
Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different.

Perform[cb] and iOS 14 – What Does it Mean for App-Install Marketers, and How Can You Prepare?

Posted By Perform[cb] on Aug 20 2020
With iOS 14, Apple has introduced new privacy features for consumers that will impact attribution in mobile advertising. Part of the release is a new version of Apple’s tracking methodology, SKAdNetwork, which handles attribution anonymously. Responses from marketers and the advertiser industry have expressed concern, panic, and even it’s-the-end-of-mobile-as-we-know-it apocalyptic thinking.
1 2 3 20