Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

Test in Q4, Scale in Q1: A finance app acquisition playbook

Posted By Perform[cb] on Nov 4 2026

Finance app intent spikes in January. Test new channels in Q4, prove incremental lift in your own MMP, and walk into Q1 ready to scale.

You’re Probably Paying for the Same Users Twice. Here’s How to Know

Posted By Perform[cb] on Oct 26 2026

Most UA teams pay for the same users across multiple channels. Learn why attribution overcounts and how to tell if your program has an incrementality gap.

The 5 Steps to Running an Incrementality Test for Your Performance Program

Posted By Perform[cb] on Oct 15 2026

Most UA dashboards overcount. Follow these 5 steps to design an incrementality test that proves which channels drive net-new growth.

Sports Betting User Acquisition: How to Grow Depositors in 2026

Posted By Perform[cb] on Sep 30 2026

Sports betting user acquisition: grow real depositors where Google and Meta restrict betting ads. See how to pay for bettors, not clicks, in 2026.

Incentivized Traffic in 2026: How Reward-Based User Acquisition Replaced the Old Incent Model

Posted By Perform[cb] on Sep 9 2026

Modern incentivized traffic pays for verified outcomes, not installs. See how reward-based user acquisition filters fraud and scales qualified mobile users.

The Incremental Acquisition Channel Paid Search and Social Can’t Reach

Posted By Perform[cb] on Sep 1 2026

Your paid search and social can’t reach every customer. See how Perform[cb]’s Outcome Engine opens an incremental acquisition channel for net-new growth.

How to Maximize Your Mobile Media Mix

Posted By Perform[cb] on Jul 30 2026

Diversify your mobile media mix the smart way. See which channels drive incremental, high-intent users and how to acquire customers based on real outcomes.

5 Warning Signs Your Finance App’s User Acquisition Partner Has Hit a Ceiling

Posted By Perform[cb] on Jul 20 2026

Volume flat while quality slips? These 5 signs reveal when your finance app user acquisition partner has hit a ceiling, and what to do next.

How Home Services Brands Win Customers Before They Ever Search on Google

Posted By Perform[cb] on Jun 30 2026

Reach homeowners before they ever search for a provider. See how pre-search home services marketing lowers CAC and wins more customers, earlier.

How Finance Brands Can Scale Customer Acquisition Without Increasing Paid Search Spend

Posted By Perform[cb] on Jun 22 2026

Cheap leads do not fund accounts. See how finance brands scale customer acquisition beyond paid search and optimize toward funded, compliant outcomes.

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