Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

4 Tips to Creating a B2C Cost-per-Action Strategy

Posted By Perform[cb] on Oct 28 2020
Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge — and that’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips to mastering your B2C customer acquisition strategy.

The Ultimate Customer Acquisition Strategy For B2C Marketers – A Guide To CPA Marketing

Posted By Perform[cb] on Oct 15 2020
This guide will give you the background on CPA marketing, the decisions you must make to get started, and help you build the foundation of your strategy. If you’re already familiar with affiliate marketing, but you want to brush up on your skills, this guide is for you, too! Read the guide here, and don’t forget to download the PDF for bonus content.

How Partners Can Improve EPCs in Affiliate Marketing

Posted By Perform[cb] on Sep 30 2020
Just as marketers need to understand which KPIs best indicate the success of a campaign, affiliate partners also require KPIs to ensure their traffic is driving successful conversions. One of the most valuable KPIs that an affiliate partner can track is Earnings Per Click (EPC), as this metric measures the amount of money earned per each click on a campaign or affiliate link.

PerformSHIELDTM Proactively Eliminates Digital Marketing Fraud

Posted By Perform[cb] on Sep 2 2020
PerformSHIELDTM is Perform[cb]’s proprietary suite of anti-fraud tools that protect marketers and brands from fraudulent traffic in real-time. PerformSHIELD uses a uniquely proactive approach to fraud protection while many others in the industry continue to take solely reactive measures.

The mThink Survey is Open! Vote Perform[cb] Your #1 CPA Network

Posted By Perform[cb] on Aug 31 2020
It’s that time of year again! mThink’s Revenue + Performance Blue Book survey is now open, and we’re up for best CPA Network Worldwide 2021. Thanks to votes from our dedicated affiliate partners and advertisers, we’ve been honored with the #1 CPA Network title the past four years, and we’re not stopping there!

Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19

Posted By Perform[cb] on Aug 25 2020
Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different.

Perform[cb] and iOS 14 – What Does it Mean for App-Install Marketers, and How Can You Prepare?

Posted By Perform[cb] on Aug 20 2020
With iOS 14, Apple has introduced new privacy features for consumers that will impact attribution in mobile advertising. Part of the release is a new version of Apple’s tracking methodology, SKAdNetwork, which handles attribution anonymously. Responses from marketers and the advertiser industry have expressed concern, panic, and even it’s-the-end-of-mobile-as-we-know-it apocalyptic thinking.

Mobile have your head spinning? Perform[cb] Agency can help!

Posted By Perform[cb] on Aug 20 2020
As a mobile marketing agency, we provide you with access to the top mobile affiliate partners with consolidated management of all networks in the space through our PerformMOBILE serivce. This management includes continuous optimization, coordination of post-install events to align with KPIs and ROI goals, and a full suite of technology for fraud prevention and compliance.

Manage 1:1 Performance Partnerships with PerformONE

Posted By Perform[cb] on Aug 19 2020
Perform[cb] Agency’s industry experts will develop a customized affiliate partner recruitment strategy based on the target demographic and consumer journey for your brand. We will manage affiliate research, outreach, onboarding and ongoing 1:1 performance partnerships to drive scale for your brand via tactics like content, deal, search, retargeting, loyalty and cart abandonment.

Paid Media? Our Agency’s Got You Covered with PerformMEDIA.

Posted By Perform[cb] on Aug 19 2020
Perform[cb] Agency handles all of the aspects of your desktop and mobile marketing strategy with our PerformMEDIA service. As an extension of your digital team, we will identify and foster publisher relationships, create a tailored and strategic placement level plan, execute IOs, provide analysis, troubleshoot, and monitor for FTC and brand standard compliance.