Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

How to Create CPA Landing Pages that Convert

Posted By Perform[cb] on Jul 22 2020
Landing pages are one of the building blocks of affiliate marketing. They’re the glue that connects a traffic source to an affiliate offer – and oftentimes can be the deciding factor on whether or not a campaign is a success.

Top 5 Affiliate Questions – Answered

Posted By Perform[cb] on Jul 14 2020
Affiliate marketing is a powerful business model that allows people to promote a marketer’s products or services, then earn a commission when a legitimate conversion is made. It’s a unique business model that allows for independence, creativity, and unlimited earning potential.

CPA Pricing Models Explained

Posted By Perform[cb] on Jun 22 2020
Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity.

Ad Fraud is Alive and Well – is Your Brand Protected?

Posted By Perform[cb] on Jun 18 2020
At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.

How to Maintain Control in the Face of Fraud

Posted By Perform[cb] on Jun 11 2020
Fraud exists across all digital marketing methods and has continued to rise in popularity over the past decade as bots and fraudsters have consistently become more innovative. As global ad spend has increased year over year, the risk of fraudulent traffic has grown right alongside it. Although fraud is more prevalent in digital marketing than ever before, there is a digital channel that by its very nature lowers a marketer’s risk of fraud: performance marketing.

How to Choose an Affiliate Network

Posted By Perform[cb] on Jun 8 2020
When it comes to shopping for an affiliate network, it can be difficult to know where to start. Unless you’re intimately familiar with the affiliate or performance marketing space, it can be nearly impossible to know what questions to ask or what attributes to look for. However, if you’re able to draw a clear picture of what your sales or user acquisition goals are, choosing an affiliate network becomes a much easier task.

4 Necessities for Great Performance Marketing Network Technology

Posted By Perform[cb] on Jun 2 2020
As digital marketing continues to become the marketing method of choice for brands and retailers across the globe, performance marketing has experienced year over year leaps in popularity. For most marketers, working with a performance marketing network is a critical step towards growing a successful program. These technology providers give marketers the ability to track and measure their affiliate marketing performance, pay their affiliates, and optimize their programs via robust platforms and data analytics.

Perform[cb] Agency Announces the Launch of the Sprinly Affiliate Program

Posted By Perform[cb] on Jun 1 2020
Founded in 2016 by Mary McCann and Ray Lui, Sprinly is a plant-based meal delivery service providing the U.S. with convenient, healthy meal kits. McCann and Lui were working in finance in San Francisco when they decided to quit their jobs and travel the world. Without an itinerary or end date, the couple traveled the globe to take in the rich culture of each country they visited. Upon returning to the States, McCann and Lui decided to follow their desire to change the way the U.S. defined “healthy food” while ensuring meals would be easily accessible and quick to cook – enter: Sprinly.

COVID-19 Has Given the E-Commerce Vertical More Power than Ever

Posted By Perform[cb] on May 19 2020
What started as a forced shift in consumer behavior in direct response to the worldwide stay-in-place orders that spanned the globe, could now very well be the new reality.

Perform[cb] Agency Announces the Launch of the HYPER Affiliate Program

Posted By Perform[cb] on May 13 2020
HYPER is a groundbreaking mobile technology retailer offering cutting edge accessories for all mobile devices, with a focus on Apple compatibility.
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