Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

How to Maintain Control in the Face of Fraud

Posted By Perform[cb] on Jun 11 2020
Fraud exists across all digital marketing methods and has continued to rise in popularity over the past decade as bots and fraudsters have consistently become more innovative. As global ad spend has increased year over year, the risk of fraudulent traffic has grown right alongside it. Although fraud is more prevalent in digital marketing than ever before, there is a digital channel that by its very nature lowers a marketer’s risk of fraud: performance marketing.

How to Choose an Affiliate Network

Posted By Perform[cb] on Jun 8 2020
When it comes to shopping for an affiliate network, it can be difficult to know where to start. Unless you’re intimately familiar with the affiliate or performance marketing space, it can be nearly impossible to know what questions to ask or what attributes to look for. However, if you’re able to draw a clear picture of what your sales or user acquisition goals are, choosing an affiliate network becomes a much easier task.

4 Necessities for Great Performance Marketing Network Technology

Posted By Perform[cb] on Jun 2 2020
As digital marketing continues to become the marketing method of choice for brands and retailers across the globe, performance marketing has experienced year over year leaps in popularity. For most marketers, working with a performance marketing network is a critical step towards growing a successful program. These technology providers give marketers the ability to track and measure their affiliate marketing performance, pay their affiliates, and optimize their programs via robust platforms and data analytics.

Perform[cb] Agency Announces the Launch of the Sprinly Affiliate Program

Posted By Perform[cb] on Jun 1 2020
Founded in 2016 by Mary McCann and Ray Lui, Sprinly is a plant-based meal delivery service providing the U.S. with convenient, healthy meal kits. McCann and Lui were working in finance in San Francisco when they decided to quit their jobs and travel the world. Without an itinerary or end date, the couple traveled the globe to take in the rich culture of each country they visited. Upon returning to the States, McCann and Lui decided to follow their desire to change the way the U.S. defined “healthy food” while ensuring meals would be easily accessible and quick to cook – enter: Sprinly.

COVID-19 Has Given the E-Commerce Vertical More Power than Ever

Posted By Perform[cb] on May 19 2020
What started as a forced shift in consumer behavior in direct response to the worldwide stay-in-place orders that spanned the globe, could now very well be the new reality.

Perform[cb] Agency Announces the Launch of the HYPER Affiliate Program

Posted By Perform[cb] on May 13 2020
HYPER is a groundbreaking mobile technology retailer offering cutting edge accessories for all mobile devices, with a focus on Apple compatibility.

Preparing Your Marketing Plan for a New Normal

Posted By Perform[cb] on May 12 2020
The current economic turmoil is not as “unprecedented” as you might think.

Perform[cb] Agency Announces Mobile App Acquisition Services

Posted By Perform[cb] on Apr 29 2020
Perform[cb] Agency’s mobile app acquisition services help apps across the spectrum to launch and streamline their affiliate partner management.

How to Fortify Your Marketing Strategy in a Crisis

Posted By Perform[cb] on Apr 28 2020
Through sweeping health concerns and a severe economic downturn, virtually no one has been left untouched by its effects.

Perform[cb] Agency Expands Services with Essentials Offering

Posted By Perform[cb] on Apr 23 2020
The Essentials offering provides the Agency’s clients with industry-leading expertise and brand-name affiliate partner recruitment at an affordable price point.
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