OBM In a Nutshell: Benefits of Outcome-Based Marketing (OBM)

If the preceding blogs in this series haven’t sealed the deal for you, this one is sure to do the trick. Outcome-based marketing (OBM) isn’t just a trend; it’s the future of pay-for-performance advertising. The advantages of adopting an OBM strategy are abundant, but let’s dive into some of the paramount benefits that make it a growth game-changer.

Scale Your Business to New Heights

When you embrace its full functionality, outcome-based marketing (OBM) has immense potential to scale your business – boosting conversions by 80% to be exact. Unlike conventional tactics, OBM is a strategic realignment of incentives, valuing ad inventory based on real outcomes like sales and new customers. OBM reshapes the landscape of media spend, audience targeting, user experience, KPIs, CRM, and more.

OBM isn’t just about short-term gains; it’s about fostering partnerships that deeply integrate companies into their customers’ ecosystems. The results? A remarkable 50% higher return on ad spend (ROAS) than reach-based advertising. Learn more about the potential of OBM in The C-Suite’s Guide to Outcome-Based Marketing.

Maximize ROI with Trackable Performance

Elevate your advertising without overspending. Outcome-based marketing (OBM) offers measurable transparency, allowing brands to trace every step of the buyer’s journey and evaluate the true effectiveness of their campaign performance. 

OBM goes beyond traditional metrics such as impressions and clicks – in order to maximize ROI, marketers must hone in on the outcomes that matter and set KPIs accordingly. This could include app installs, in-app registrations, website sales, form fills, you name it. By defining the outcomes that align with your marketing goals, measuring user engagement data and implementing ongoing optimizations across various channels becomes simplified. 

Leveraging AI across 25+ digital channels, Perform^[cb] tailors user acquisition campaigns to align with your brand’s goals. Our data-driven approach, enriched by decades of audience insights, guarantees customized strategies and unparalleled scale. Taking customization a step further, our tenured team can optimize towards your brand’s secondary KPI goals. For instance, if you’re an app marketer aiming to boost installs as your primary goal and user subscriptions as a secondary goal, we optimize for both. As your dataset grows, we refine campaigns, ensuring a sustained delivery of high-value customers on a pay-for-results model.

Elevate Brand Recognition

Outcome-based marketing (OBM) places customer satisfaction at the forefront, cultivating positive interactions that contribute to successful outcomes. This customer-centric approach fosters brand loyalty and nurtures enduring customer relationships. Collaborating with partners with established audiences opens doors to connect with new segments and boost traffic to your website. Ad placements are chosen meticulously, ensuring they reach the brand’s target audience where they are most active. The optimization process, backed by data insights, further ensures that your brand is consistently in front of your ideal customers.

Perform^[cb]’s Outcome Engine houses an internal media team that acts as a risk-free, performance-based solution. This team navigates top programmatic media across numerous publisher sources, bypassing setup fees and excelling in establishing relationships with new partners. Learn more about this innovative team here.

Minimize Risk

Outcome-based marketing (OBM) not only provides an incentive for action but also safeguards against budgetary losses. By paying only when desired outcomes are achieved, OBM significantly reduces the financial risks associated with traditional advertising methods. This approach is particularly valuable for brands seeking an omnichannel presence without the fear of wasting ad spend.

With payment contingent on specific actions, the Cost Per Acquisition (CPA) tends to be lower, yielding a higher return on investment (ROI). This financial efficiency allows for budget allocation to test new digital channels, fostering growth and competitiveness.

Ensuring the success of marketing campaigns requires adherence to brand safety. At Perform^[cb], our unwavering commitment to quality and compliance is evident through the use of our patented anti-fraud technology, PerformSHIELD. This software, coupled with our dedicated internal compliance team, operates 24/7 to guarantee campaign safety.

Embrace the Future of Marketing with Outcome-Based Strategies

Let the undeniable benefits of outcome-based marketing (OBM) guide your brand toward success. Take the leap and transition to this cutting-edge approach today. Reach out to Perform^[cb]‘s seasoned customer acquisition experts to kickstart your OBM journey. For deeper insights, explore the exclusive expertise of our OBM veterans – access here.

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