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We were AI before it was cool, and while most competitors today tout some form of “proprietary AI”, no two AIs are created equally. We know that our AI technology has been proven to provide a 36% lift in EPC for our affiliate partners. A primary benefit of our AI optimization is the ability to look at historical performance records, leverage social learning and the power of our #1 network position and then recognize data trends among different branches of high-performance traffic. This process analyzes terabytes of data in real time. AI then takes that data and makes real-time decisions for each unique user serving the offer where the user is most likely to convert.

PerformPRIORITY creates another layer of automation in campaign management. If you’d rather watch a video, we have a great video that explains this feature.

Have a favorite offer with a daily or weekly cap? Buying national traffic, but your offer of choice targets by state? One of your preferred offers is scheduled for tracking or system maintenance? PerformPRIORITY works by allowing affiliate partners to select their top priority offer(s) and ensure 100% of their traffic is routed to the selected offer(s) for as long as it is available. At the same time, affiliates can designate their second priority offer(s) for smart and automated redirection. Affiliate partners can even place multiple offers in the same Priority Group and allow our system to decide which one to use based on availability and performance.

Another popular feature of PerformPRIORITY is the ability to automate image and brand rotation so that the product image, brand name and/or creative that appears on your affiliate lander is the same as the end offer. This continuity in user experience creates a measurable conversion lift. Based on the user’s unique demographics and historical actions, the correct creative is shown to that unique visitor in real time as they hit the affiliate’s landing page.

We know that to achieve maximum monetization, an affiliate partner’s efforts must be hyper-focused, so we built some great targeting tools into PerformLEAP including Enhanced Targeting and Offer Segmentation, in addition to Offer Groups (mentioned above), and Offer Rotation. These unique features allow affiliates to target traffic most likely to yield the highest Customer Lifetime Value (CLV). Affiliate partners are able to create a feedback loop by segmenting their traffic using a number of fields including traffic channel, device type, and day-of-week. In utilizing all of these tools, affiliates are able to make granular optimizations to further improve and monetize their traffic at the touch of a button. This segmentation information is passed on to the end marketer so they can reward you with higher payouts and dedicated budgets for your best performing traffic.