What is Outcome-Based Marketing (OBM)?

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CUSTOMER ACQUISITION FOR GAMING, STREAMING, MEDIA & ENTERTAINMENT BRANDS

By 2026, the global entertainment and lifestyle industry is expected to be valued at just under $3 trillion dollars. This is due in part to the dramatic shift in how consumers live their everyday lives, consuming more media and entertainment with their smartphones than ever before.
When looking back at the last 10 years, mobile usage has grown 460%. The entertainment and lifestyle vertical encompasses brands of all shapes and sizes, from streaming and music subscription services, to shopping and rewards apps, food delivery services and gaming and gambling. But even though this group of brands is diverse, they all have two things in common: FUN for the user and a focus on finding a customer acquisition strategy that works.

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MAINTAIN FULL-FUNNEL APPROACH TO DRIVE CLV

Audience engagement is key for entertainment and lifestyle brands to capture new installs and retain users. Perform[cb]’s proprietary technology allows entertainment and lifestyle marketers to test across various distribution channels, create multiple touchpoints throughout the buyer’s journey, integrate with the top attribution platforms, and uncover opportunities for optimizations. Right-pricing targeting capabilities create optimal value alignment, which along with a full in-house media team with exclusive sources and a highly-curated partner marketplace of established affiliate partners in the entertainment and lifestyle niche, your brand has the opportunity to drive massive scale.

Learn how expanding into push advertising with Perform[cb] led a leading entertainment marketer to achieve a 7% install-to-free trial conversion rate.

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1 - https://www.statista.com/statistics/237749/value-of-the-global-entertainment-and-media-market/
2 - https://www.weforum.org/agenda/2021/05/rise-of-media-on-mobile-phone-chart/
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