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About Us

Our Mission: TO THINK BIGGER ABOUT
EVERYTHING WE DO.

From the ROI we deliver to our customers, to the technology we develop and the culture
we create for our team members, we think bigger.

We Prioritize Listening.

We Leverage a Data-Driven Approach.

We Create a Personalized User Acquisition Strategy Aligned With Your Brand.

We Continually Optimize and Scale.

We Deliver Proven Results.

We Perform.

Perform[cb] is the pioneer of outcome-based user acquisition. With a patented, proprietary media acquisition platform and the strictest compliance and brand protection standards in the industry, Perform[cb] is positioned to deliver “always-on” ROAS for clients.

Our AI-powered media buying platform works across 25+ digital channels to create personalized user acquisition campaigns that align with your brand’s performance goals. Our data-driven approach, combined with decades of audience insights, enables us to project efficient strategies and provide unparalleled efficiency in achieving successful customer acquisition outcomes. As your dataset grows, we continually optimize campaigns, ensuring high-value customer delivery in a pay-for-results model.

Recognized as the #1 in Outcomes Worldwide since 2015, Perform[cb] Outcome Engine connects brands with new customers through their website, app, or call center on an outcome-based model – AKA, brands only pay for real results that truly matter to their business.

Perform[cb] also operates an Impact Diamond-Level Affiliate Agency that can manage, optimize, and grow your full-funnel affiliate program strategy, integrated with all major tracking platforms such as Impact, Partnerize, Rakuten, and more.

Our Core Values

We Trust & Support Our People
We Trust & Support
Our People
Our team members were carefully selected, intensely vetted, and we empower them to make the best decisions possible. We believe in autonomy, accountability and encourage learning through failure.
We Demand Excellence in Performance
We Demand Excellence
in Performance
Beyond the obvious, which is that we always strive for excellence in our own performance, we also demand excellence from our industry. We are constantly pushing to improve and innovate - compliance, processes, technology - ultimately anything that impacts performance. We are never standing still.
We are All Cultural Cofounders
We are All
Cultural Cofounders
The culture of an organization can be impacted by one person, but it must be built by everyone within the organization. We view our community as both inside and outside of our office walls. We strive for inclusion and diversity in all of our efforts - from the team we build to the organizations we support. It is up to us to make the culture of Perform[cb] what we want it to be. Our every action, whether it be a business decision or how we celebrate together, continues to build the foundation of our culture.

Our Guiding Principles

Think Bigger
Think Bigger
We challenge ourselves, our peers and our clients to Think Bigger. As industry pioneers, we are trailblazers creating industry best practices on a daily basis.
Rigid in Our Core, Flexible in Our Approach
Rigid in Our Core,
Flexible in Our Approach
Being rigid in our core (performance marketing), but flexible in our approach, allows us to innovate.
Don’t Let it be Close
Don’t Let
it be Close
Determine what it’s going to take to get the decisive win and do that.
Smash the Silo
Smash the Silo
There is no us and them within our organization or with our customers and clients. We are one collective team charging toward the same goal. We are stronger and unstoppable together.
Execute to Fruition
Execute to Fruition
When you execute to fruition you see a task, conversation, project or initiative all the way through. We can’t see results if we don’t see it through.
MVP: Minimum Viable Product
MVP: Minimum
Viable Product
Done is better than perfect. What is the MVP/P/A (minimum viable process/product/
action) that we can create to provide incremental improvement?
Act with Urgency & Confidence
Act with Urgency
& Confidence
Often, waiting for more information is simply delaying the necessary decision.Usually we have all the information we need to act immediately and with confidence.
Surprise & Delight
Surprise &
Delight
We have fun and do things for each other and our clients that increase well-being, deepen our connection, and show that we care.
It’s Simple, not Easy
It’s Simple,
not Easy
Often the answer is not to reinvent the wheel. It's to go back to our core values, core messaging and core focus.
  • Leadership
  • Outcome Engine
  • Agency
  • Technology
  • Shared Services
Erin Cigich
Chief Executive Officer
Sarasota, FL
DŽENIS SOFTIĆ
Chief Technology Officer & Head of AI Innovation
Sarasota, FL
Brad Dobbins
Chief Operating Officer
Sarasota, FL
Matthew Lord
Chief Strategy Officer
Denver, CO
Lee Aho
Chief Revenue Officer
Sarasota, FL
Daniel Carter
Executive Vice President of Growth
Sarasota, FL
Cara Redding
Executive Vice President, Revenue Operations
Sarasota, FL
Brian Taylor
Executive Vice President of Partners
Sarasota, FL
Ryan Atherton
Vice President of Compliance
Denver, CO
Amanda Dansby
Vice President of Partners
Sarasota, FL
Jennifer Lewis
Vice President of Partners
Denver, CO
Željko Mandić
Vice President of Technology
Banja Luka, Bosnia
Julie Martin
Vice President of Product Development
Sarasota, FL
Shayne Rajadurai
Vice President of Reward
Ontario, Canada
Colleen Skogen
Vice President of Marketer Development
Sarasota, FL
Jill Speckman
Vice President Agency Client Success
Santa Cruz, CA
Terry Vajgrt
Vice President of Talent Acquisition
Sarasota, FL
Amanda Yeager
Vice President of Finance and Accounting
Piedmont, OK
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Diversity, Equity & Inclusion

At Perform[cb], we’re committed to fostering a workplace where people from all backgrounds can thrive – and where DE&I isn’t an initiative, but part of how we show up every day. Our Culture Club, led by our Director of Experience and Engagement, and shaped by passionate volunteers across the company, helps guide inclusive programming, education, and community giving efforts. We know this work is ongoing, and we’re proud to keep showing up for it – together.

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