What is Outcome-Based Marketing (OBM)?

Discover the power of an OBM strategy - the game-changer for your brand’s customer acquisition. Learn more:
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CUSTOMER ACQUISITION FOR HEALTH AND WELLNESS BRANDS

Brands across the health and wellness vertical, have been experiencing an influx in demand, with 50% of Americans saying they’ve increased prioritization of their wellness over the past few years. Marketers in this vertical need to have a strategic customer acquisition plan in place to capture the growing consumer interest. Strong storytelling promotions, premium publisher placements, experience with HIPAA compliance programs, and capitalizing on peak seasonality across high-quality traffic channels are just a few ways Perform[cb] can deliver qualified conversions to your health and wellness brand. The global health and wellness market is expected to be valued at $6.99 trillion in 2025 – don’t let your brand’s advertising get lost in the growing industry competition.

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BUILD LASTING PARTNERSHIPS TO DRIVE RETENTION

Outcome-based marketing has the potential to connect health and wellness brands to high-intent consumers ready to convert. It’s wise to work with a network or affiliate management agency with a diversified partner marketplace that has established connections with publishers throughout the entire buyer’s funnel. Whether you’re looking to source new content publishers to drive your brand’s upper-funnel presence, or convert high-quailty customers through lower-funnel deal and loyalty promotions, Perform[cb] has the tenured affiliates you’re looking to partner with for industry-leading customer lifetime value (CLV).

Lyric, a brand specializing in massage therapy tools, wanted to launch an affiliate program. Learn how Perform[cb]’s affiliate management agency was able to significantly scale this wellness marketer’s new affiliate program with a 258% increase in revenue month-over-month.

MARKETERS

Interested in growing your user base to increase signups or registrations? Talk to a user acquisition expert today.
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PARTNERS

Are you a partner with traffic and not currently working with Perform[cb]?
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1, 2 - https://www.zippia.com/advice/health-and-wellness-industry-statistics/
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