2020 Performance Marketing Awards Finalist 10x Increase in Monthly Budget 92,000% Increase in Leads Generated between Q1 and Q4 2019 Lowered eCPA and increased ROI OBJECTIVE Quote […]
We care about your business like it’s our own. Perform[cb] has led the industry in partner recruitment, brand protection and compliance process to become a recognized digital advertising leader and one-of-a-kind performance marketing network focused on driving global customer and user acquisition for our advertisers on a Cost-Per-Action (CPA), Cost-Per-Install (CPI), Cost-Per-Lead (CPL), Cost-Per-Engagement (CPE), Cost-Per-Sale (CPS) and Cost-Per-Click (CPC) pricing model. We specialize in generating consistent, quality customer acquisitions at high volumes through exclusive affiliate channels on native, mobile, social, email, contextual, SMS and search placements. Whether you work directly with our Network team or you enlist the services of our Perform[cb] Agency team – or both – your business will benefit from years of industry experience and known best practices.
Perform[cb] is founded on the principles of Collaboration, Technology and Results, but we take it a step further with our commitment to compliance and brand protection which acts as a common thread to create our cohesive, comprehensive performance marketing system.
Our industry veteran account managers are here to provide you industry insights and best practices that will take your digital advertising to the next level. Starting with campaign strategizing and set-up, Perform[cb] emphasizes the critical nature of a solid foundation and competitive analysis to understand your business’s short and long-term goals.
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Perform[cb]’s proprietary, patent-pending technology was custom built by industry veterans and launched in 2015. It is so far above and beyond any other technologies out there that we even named it PerformLEAP. PerformLEAP provides unmatched features like customized dashboards, real-time reporting and tracking, proactive fraud monitoring, budget management and rotation, and smartlink technology.
As a one-stop-shop solution for performance-based online customer acquisitions, with over 1M customer conversions monthly, we routinely drive actions that yield the highest customer lifetime values in any advertiser’s marketing mix. It’s no wonder why 97% of our customers keep working with us!
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While our team and technology are working to maximize marketing ROI, PerformSHIELD, our proprietary fraud-fighting software is running 24/7 behind the scenes to minimize revenue loss and protect marketers from fraud through a series of manual, rules-based and machine learning features, a proactive approach that shields marketers from suspicious activity before it even reaches their site.
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Longevity in the world of performance marketing is rare as networks come and go, but with a collective four centuries of industry experience, Perform[cb] has been connecting marketers, affiliates and publishing partners around the world to generate consistent, quality customer acquisitions at high volumes through exclusive traffic channels on native, mobile, social, email, contextual and search placements since 2002. We’re proud to have been repeatedly recognized as the number #1 CPA Network “Worldwide” by mThink’s Blue Book and a Top App Install Platform by AppsFlyer.
As an external partner that feels like an internal team, our industry veteran account managers are here to provide you industry insights and best practices that will take your digital advertising to the next level.
We believe in relationship building. Many of our account managers have years and even decades of experience working with their marketers, and have even become friends!
Perform[cb] emphasizes the critical nature of a solid foundation and competitive analysis to understand your business’s short and long-term goals.
We ensure that engagement and scale are aligned to acquire the most customers and maintain lifetime users.
We have relationships with some of
the biggest brands in the world:
PerformLEAP™ is a robust end-to-end marketplace platform that supports sophisticated account management and client self-service. Protected by PerformSHIELD, our proprietary anti-fraud software, Marketers have the ability to build offers, manage budgets, creative, and more directly within the platform, providing more autonomy and transparency for everyone.
PerformLEAP™ utilizes Enhanced Targeting and Offer Segmentation featuring Offer Groups and Offer Rotation, so that marketers can target traffic positioned to yield the highest Customer Lifetime Value (CLV). For example, marketers are able to segment traffic by a number of values including traffic channel, device type, and day-of-week. PerformLEAP also offers marketers the ability to assign values to specific fields captured in their forms, and in doing so, marketers have the ability to generate lead ratings and correlating value-based payouts on an individual basis.
Using predictive algorithms and machine learning, PerformLEAP™ implements real-time optimizations to primary monetization and engagement events, in addition to human optimizations and management to accelerate programmatic capabilities and increase accountability. Additionally, PerformLEAP™ provides Optimal Value Alignment with Link Level Transparency and Controlled Scale.
PerformLEAP™ utilizes Enhanced Targeting and Offer Segmentation featuring Offer Groups and Offer Rotation, so that marketers can target traffic positioned to yield the highest Customer Lifetime Value (CLV). Marketers are able to segment traffic by a number of values including traffic channel, device type, and day-of-week and have the ability to assign values to specific fields captured in their forms. With these innovative features, marketers have the ability to generate lead ratings and correlate value-based payouts on an individual basis.
Our in-house development team, based in Banja Luka, Bosnia is our second largest team by headcount, and is dedicated to ensuring that PerformLEAP is the fastest, most innovative platform available. We release updates weekly based on client feedback, and calibrated to our vision of providing true value alignment in performance marketing.
Our commitment to quality and compliance is apparent through our extensive internal compliance team who, along with our proprietary machine learning technology, PerformSHIELD, is dedicated 24/7 to ensuring the maximum ROI for your marketing dollars.
Launched in 2019, PerformSHIELD™, Perform[cb]’s proprietary fraud-fighting software protects marketers and brands through a custom-designed suite of tools that analyzes traffic in real-time and post-processing. In this proactive approach that shields marketers from suspicious activity before it has the chance to reach their site, PerformSHIELD uses a number of constantly changing algorithms ranging from rule-based to complex machine learning patterns of recognition.
Perform[cb] dedicates Compliance Associates to each of our marketer accounts to maintain brand protection. The Compliance team takes an audit-level approach to compliance, proactively reviewing partners’ marketing materials pre-launch and then again on a periodic scheduled basis, in addition to when triggered. When partners apply to run our campaigns, the Compliance team reviews their offer-specific applications, and approves on an individual basis.
Perform[cb] routinely completes an average of 3,500 systemic audits per month to enforce our compliance policies. Our team’s deep data analyses spot suspicious or fraudulent traffic patterns with customized traffic triggers, alerts, and suspension when necessary.
We offer pre-payment validation with a comprehensive fraud-detection review of every partner within our network prior to their first payment. Also, in addition to PerformSHIELD and human compliance, our team of industry compliance experts also integrates with Forensiq, AppsFlyer’s Protect 360, and Optizmo to monitor traffic to provide even more insight into traffic sources, in addition to ensuring the highest level of brand protection.
We've been impressed with Perform[cb] commitment to compliance.
They are a partner that takes eliminating online fraud as seriously as we do.
Based on their ability to continuously meet our performance goals and deliver engaged, quality new users, Perform[cb] has been one of our longest standing customer acquisition partners. Even before we launched, Perform[cb] took a holistic consultative approach to understanding our needs, growth objectives, and consumer funnel. Perform[cb]’s approach to optimization, on-going strategic recommendations, and commitment to protecting our brand has been a refreshing value-add to our marketing strategy.
Aaron Dugan, Marketing Director, FanDuel
Their platform interface is great. The clarity of dashboards and ease of use is ahead of any other network I know of, and they are responsive to suggestions on new features. Just as important, their optimization works really well. We do see consistent conversions from their traffic that result in sales.
Ivan Mashkov, Anastasia
Laura Miller is one the best account managers I have ever worked with, period. She is a great source of ideas and is constantly suggesting new publishers, letting us know if there are any problems or if we have hit campaigns caps.
Our relationship with Perform[cb] is fantastic. They set themselves apart. We attribute much of our success to our relationship with them. Other networks have staff that bounce around a lot, whereas the people at Perform[cb] have true experience. My ad rep, Daniel Carter, always has suggestions and new innovations to discuss – I like his input.
Lisa Adams, Media Communications
Perform[cb] takes quality very seriously and that fits with our values. We aim to provide the highest quality, best-converting traffic, with integrity. Perform[cb] fits in with that vision.
We have worked with Perform[cb] for over six years and we trust them as being highly professional and competent. They really have helped us improve our results over time.
Perform[cb]’s compliance side works really well. I find other networks don’t focus on that so much. We get better conversion and retention rates from them. Other networks may sometimes match them for a while, but they don’t have the volume.
As a one-stop-shop solution for performance-based online customer acquisitions, we routinely drive actions that yield the highest customer lifetime values in any advertiser’s marketing mix. Our proprietary, integrated platform supports companies of any size, offering numerous traffic channels to fulfill any performance marketing and advertising needs. Our broad partner network allows marketers to tap into a diverse set of differentiated traffic channels available only on the Perform[cb] platform – 90% of platform traffic comes from outside of Facebook or Google. Our scalable technology maximizes ROI by giving marketers the ability to price traffic to align with customer lifetime value, target their prime customer base, and drive high-volume, cost-effective customer acquisitions.
Brands in personal finance, insurance and related sectors drive performance-based customer acquisition through Perform[cb]'s exclusive traffic distribution. Acquisition strategies are supported by strategic account management, onsite visits, customized reporting and brand protection through our enhanced compliance monitoring. Our hyper-targeted platform capabilities enable financial marketers to optimize value alignment and maximize ROI.
Whether you are looking for installs, desktop play or post-install engagement, our strategic account management team will help you leverage layered CPA and CPI campaigns for optimal results. Our technology allows us to closely integrate with the top attribution platforms in the industry in order to optimize campaigns in real-time. We specialize in large media buys with top-tier partners, utilizing exclusive sources with past same-vertical success, and both incent and non-incent traffic campaigns.
No matter the size of the consumer niche for your brand or service, our experienced team and proprietary data solutions allow for pin-pointed targeting. Using strategic data tracking frameworks, post-purchase and post-install events can be tracked throughout the customer purchase funnel. While every brand is unique, our robust targeting capabilities allow marketers to identify and target key audiences. Data acquired via our tracking solutions for each customer lifecycle milestone allow you to measure performance against more traditional marketing methods based on KPIs such as customer lifetime value and conversion rate.
Acquire high-intent customers with greater propensity for brand loyalty and repurchase through our premium publisher placements. In this highly visual vertical, marketers are able to leverage multiple traffic channels for maximum reach and traffic consistency. Tenured distribution partners deliver industry-leading customer lifetime values.