Media packages significantly outperform single placements due to their ability to reach customers multiple times throughout their customer journey. On average, Ignite OPM sees packages outperform single placements by 150%. The Ignite team recommends at least four touch points through the user flow to maximize reach and frequency.
Media buys scheduled at least 45 days in advance allow Ignite OPM to book the most premium inventory with the highest discounts. Last minute media buys result in lower performing remnant inventory placements, such as below the fold banner ads.
The Ignite OPM team was looking to increase this client’s participation in paid media, so the team conducted a short 1-day test campaign on Cashback Day 2019 to provide this client with evidence that media could provide them an increased ROI.