Browse case studies related to packaged, planned, and paid media buys and testing.

Perform[cb] Mobile Clients See Incremental Growth With SKAdNetwork Distribution Post-ATT

Posted By Keely Karalis on Jun 7 2022
Perform[cb] sought to help mobile clients by diversifying their media mix with Apple’s tracking solution, SKAdNetwork.

Pet Essentials Brand Drives 354% Increase in Orders Over 3 Months

Posted By Tim Wittmann on Jan 29 2021
Results 354% Increase in Orders within 3 Months of Launching 290% Increase in Revenue within 3 Months of Launching Achieved 9x ROAS by End of Month 3…

Jewelry Marketer Achieves 376% Increase in Revenue

Posted By Tim Wittmann on Jan 28 2021
This marketer was looking to prepare for its Q4 seasonality by investing in content partnerships.

Mobile Lifestyle Brand Achieves 444% Increase in Revenue

Posted By Holly Barnes on Dec 22 2020
Featured on PerformanceIN. Mobile lifestyle brand achieves increase in revenue, conversion rate, clicks and overall site traffic.

Mobile Client Sees Success with NFL CPI Campaign

Posted By Holly Barnes on Sep 24 2019
Results 2,500+ installs during the campaign 100% to target CPA goal 1,200+ registrations during the campaign Approach A Perform[cb] mobile client invested in a push notification campaign…

Packaged Media Buys

Posted By Tim Wittmann on Apr 8 2019
Media packages significantly outperform single placements due to their ability to reach customers multiple times throughout their customer journey. On average, Ignite OPM sees packages outperform single placements by 150%. The Ignite team recommends at least four touch points through the user flow to maximize reach and frequency.

Planned Media Buys

Posted By Tim Wittmann on Apr 8 2019
Media buys scheduled at least 45 days in advance allow Ignite OPM to book the most premium inventory with the highest discounts. Last minute media buys result in lower performing remnant inventory placements, such as below the fold banner ads.

Paid Media Testing

Posted By Tim Wittmann on Apr 8 2019
The Ignite OPM team was looking to increase this client’s participation in paid media, so the team conducted a short 1-day test campaign on Cashback Day 2019 to provide this client with evidence that media could provide them an increased ROI.

Redfin A-B Tests Creative

Posted By Tim Wittmann on Mar 25 2020
2% More clicks overall on new creative 0.01% Higher click-thru rate on new creative 0.01% Increase in click-to-install rate after implementing new creative on the mobile acquisition…

Apartment List Increases User Acquisition During Peak Seasonality

Posted By Tim Wittmann on Mar 25 2020
Results 14% Increase in user acquisition during the client’s peak seasonality 52% Of users completed a registration event – this client’s most important KPI Objective Apartment List…
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