Jewelry Marketer Achieves 376% Increase in Revenue

Outcomes

376% Increase in Revenue YoY

158% Increase in Orders

40 Partners Onboarded to Support Q4 Seasonality

Objective

This well-known fine jewelry marketer was looking for a new agency partner to manage their affiliate program. Joining Perform^[cb] Agency at the end of Q3 2020, this marketer was looking to prepare for its Q4 seasonality by investing in content partnerships.

Approach

Launching with Perform^[cb] Agency in September 2020, the team began recruiting and onboarding targeted, niche partners to scale the marketer’s Q4 promotions and placements. This onboarding included 12 content partners to feature or include the marketer in articles, listicles, and more for the Q4 engagement season.

Results

Under the Agency’s management, this marketer achieved a 376% increase in revenue year over year, in addition to a 158% increase in orders. Following a targeted recruitment effort, Perform^[cb] Agency was able to onboard nearly 40 new partners, including 12 content partners, to maximize and capitalize on the client’s Q4 seasonality.