Pet Essentials Brand Drives 354% Increase in Orders Over 3 Months

Results
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354% Increase in Orders within 3 Months of Launching

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290% Increase in Revenue within 3 Months of Launching

Goal Icon

Achieved 9x ROAS by End of Month 3

Objective

In March 2020, a well-known pet essentials brand came to Perform[cb] Agency looking to scale their affiliate program and move program management out of house. This marketer’s primary launch goal was to achieve 3x return on ad spend (ROAS).

Approach

Signing as a Partner Essentials client with Perform[cb] Agency in March, following a full program audit prior to launch, the Agency team onboarded several top partners in addition to re-engaging inactive partners. The marketer’s program saw consistent order volume increase from launch to Q2 2020. In October 2020 the client upgraded to Partner Plus to add another member from the Agency team to prepare for seasonality of the final quarter of the year. 

Results

Within the first month of launch, this marketer’s specific goal to increase their ROAS by 3 times was achieved and exceeded 9 times more. Within three months of program launch, this marketer saw a 354% increase in order volume between March to May of 2020. In addition, they saw 290% increase in program revenue from March to May 2020. Through scaling new and existing partners, in addition to implementing a strong promotional strategy, Perform[cb] Agency was able to drive brand awareness and significantly increase ROAS month over month.

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