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Outcomes
204% increase in number of sales QoQ
20% savings on advanced-placed media
Approach
Media buys scheduled at least 45 days in advance allow Perform[cb] Agency to book the most premium inventory with the highest discounts. Last-minute media buys result in lower-performing remnant inventory placements, such as below-the-fold banner ads.
Results
This Perform[cb] client saw a 204% increase in the number of sales quarter over quarter securing the highest-performing media placements prior to the start of the quarter.
