Outcomes
![Analysis Icon 125px by 125px](https://cb-blog-prd.s3.amazonaws.com/wp-content/uploads/2020/03/27150854/Analysis-Icon-125px-by-125px.jpg)
204% increase in number of sales QoQ
![Marketing Icon 125px by 125px](https://cb-blog-prd.s3.amazonaws.com/wp-content/uploads/2020/03/27150855/Marketing-Icon-125px-by-125px.jpg)
20% savings on advanced-placed media
Approach
Media buys scheduled at least 45 days in advance allow Perform[cb] Agency to book the most premium inventory with the highest discounts. Last-minute media buys result in lower-performing remnant inventory placements, such as below-the-fold banner ads.
Results
This Perform[cb] client saw a 204% increase in the number of sales quarter over quarter securing the highest-performing media placements prior to the start of the quarter.