Planned Media Buys

Results

20% discount rate with advanced quarterly package on average

204% increase in number of sales QoQ

Story

Media buys scheduled at least 45 days in advance allow Perform^[cb] Agency to book the most premium inventory with the highest discounts. Last-minute media buys result in lower-performing remnant inventory placements, such as below the fold banner ads.

This Perform^[cb] client saw a 204% increase in the number of sales quarter over quarter securing the highest performing media placements prior to the start of the quarter.