Outcomes
![Quality Icon 125px by 125px](https://cb-blog-prd.s3.amazonaws.com/wp-content/uploads/2020/03/27150856/Quality-Icon-125px-by-125px.jpg)
100% to target CPA goal
![Smart Tech Icon 125px by 125px](https://cb-blog-prd.s3.amazonaws.com/wp-content/uploads/2020/03/27150856/Smart-Tech-Icon-125px-by-125px.jpg)
2,500+ installs during the campaign
![Account Icon 125px by 125px](https://cb-blog-prd.s3.amazonaws.com/wp-content/uploads/2020/03/27150854/Account-Icon-125px-by-125px.jpg)
1,200+ registrations during the campaign
Objective
This mobile client wanted to capitalize on the busy opening weekend of the NFL season, increasing the number of installs and post-install engagements with a very ambitious target CPA goal.
Approach
The client’s Perform[cb] account manager advised the brand to invest in a push notification campaign with a major wireless carrier over the NFL’s opening weekend.
Results
This campaign ran on a CPI with no flat fee required. Over the course of the four-day campaign, this client saw over 2,500 installs, more than 1,200 registrations, and was 100% to target CPA goal. Given the immense success of the campaign, two rebuys were secured throughout the remainder of the NFL season.