Redfin Increases Clicks Through A-B Testing Creative

Outcomes

Objective

Redfin came to Perform^[cb] looking to increase user acquisition by A/B testing different messaging and a call to action between a set of old creatives with new creatives designed by their team.

Approach

Perform^[cb] ran an in-house programmatic campaign with our internal media team. The team tested the two different sets of creatives against each other using the same targeting parameters and bidding methods to give them an even chance at performance. Redfin was provided weekly reporting analyzing performance based on impressions, clicks, and installs for various geo-targets.

Results

By testing the new creative, Redfin saw a 2% increase in clicks overall and 0.01% increase in click-through rate. Redfin decided to move forward using the new creative. Mobile user acquisition campaigns had a 0.01% increase in click-to-install rate once the new creative was implemented by all partners.