Performance Marketing

Top 5 App Monetization Trends in 2019

In a digital era where the number of apps available is nearly double the number of users, it’s crucial to know which trends will make you stand out. Adperio’s compiled the top 5 app monetization trends of 2019 to optimize your marketing strategy while maximizing financial gain. Read on to learn how you can escalate your mobile marketing this year.

Publisher Prep: 5 Keys to Successful Promotion Planning

Q1 has huge seasonality for many brands. These brands usually start coordinating their promotions with publishers at least 5-6 weeks in advance, which means publishers need to be prepared for a quick turnaround after Q4. As chaotic as this may seem, Perform[cb] has compiled a checklist of their five most important publisher to-dos to ease your mind and ensure you’re ready for the Q1 holidays.

The Advertiser’s Guide to Valentine’s Day Marketing Planning

Cupid’s holiday, and one of the largest online shopping holidays of the year, is just around the corner, but the Ignite OPM team isn’t sweating it. While Q4’s holiday madness was at its peak, our team was ahead of the curve and already planning for Valentine’s Day – after all, planning ahead is everything when it comes to the holidays. If your brand’s running a bit behind, don’t worry, our team’s compiled some of our best tips and tricks to get your team up to speed on everything needed for a successful Valentine’s Day.

Perform[cb] Makes International Offer Search Easier than Ever

As performance-based marketing picks up popularity, the North American market has become increasingly competitive. So what’s the solution as you feel the market tightening around you? For business savvy affiliate marketers, expanding past your native environment into international territory may be the answer. With our latest update, Clickbooth’s platform makes it easier than ever to seek out international offers!

Mobile Marketing Networks: What to Look for in a Mobile Performance Marketing Partner

As the mobile ecosystem grows increasingly complex, it’s vital to know what to look for in a mobile performance marketing partner.

What to Look for in an Affiliate Marketing Agency

How do you go about shopping for your Affiliate Marketing Agency? Putting your marketing strategy and execution in external hands can be nerve-wracking, so Ignite OPM’s put together some prerequisites to consider during the search for your Affiliate Marketing Agency.

Ignite OPM’s Strategies to Hit 2019 Running

The holiday season is in full swing and our team knows it will fly by in the blink of an eye. We also know it’s well time for Q1 planning. The holidays are a high time for marketing, but it doesn’t stop there. Q1 is filled with opportunities for brand promotion, such as the “New Year, New You” push for health and fitness brands, Valentine’s Day for florist and romance-centric brands, and President’s Day for mattress and appliance retailers. These are just a few of the options Q1 offers. We’ve got the guide to ensure your business sees success during Q1.

A Retailer’s Guide to the Last-Minute Holiday Shopper

20% of the U.S. population waits until the last minute to shop for holiday gifts. This presents digital retailers with the opportunity to appeal to those last-minute shoppers, with the potential to see some of the highest ROI all year.

Free Shipping: No Longer Optional for the Holidays

The holiday season ranging from Halloween to New Years is known as online shopping’s biggest time of year for retailers and consumers alike. Exclusive deals and flash sales are a common occurrence throughout the season, but there’s one element that’s come to be an expectation. Free shipping.

Ignite OPM’s 3 Keys to Mastering Q4 Holiday Gift Guides

The most wonderful time of the year is quickly approaching, which means holiday gift guides are already solidified for Q4’s marketing frenzy. The year’s marketing peak spanning from October 1 to January 1 requires extensive planning and negotiating, with ROAS typically being the largest of the year. Gift guides play a major role in holiday marketing, for both niche and brand-name clients.