Performance Marketing

Why PR Teams are Partnering with Affiliate Marketing Teams

Agencies are becoming more niche in their services, which requires collaboration with a number of internal teams. Whether you’re filling in the gaps for the SEM division or supporting the internal PR team’s initiatives, it’s important to work together to ensure the overall growth of the affiliate channel and company.

Top CPA Networks: Vote Perform[cb] Your Number #1 CPA Network

The Performance Marketing Blue Book annually conducts the largest research survey in the industry to identify and compile a list of the 20 Best CPA Networks that brands, merchants, and agencies should be working with.

Pros and Cons of Trademark Plus Bidding in Affiliate Marketing

Trademark plus bidding in regard to affiliate marketing is generally controversial. Ignite OPM typically doesn’t allow trademark bidding within their affiliate programs for several reasons. Read on to learn Ignite OPM’s pros and cons of trademark plus bidding in affiliate marketing.

Perform[cb] Launches Quip Affiliate Program

Ignite OPM is ecstatic to welcome rising toothbrush subscription star, Quip, to the affiliate program family! Coined the “Tesla of Toothbrushes” by the press, Quip is taking off with consumers and investors alike. Originating from a neighborhood dental office in New York, Quip came to fruition from a request for the “cheapest electric toothbrush available” while also combating the damaging commonality of brushing too hard.

Ignite OPM’s Affiliate Summit East 2018 Recap

Ignite OPM recently ventured to New York City to attend Affiliate Summit East 2018. Ignite team members, Abby Herber, Stephany Oparka, and Michelle Kemp took note of these highlights throughout the conference …

Ignite OPM’s Postback 2018 Recap

Postback was a great conference for meeting with old friends, new friends, and discussing the most important issues facing the mobile space currently. Interestingly enough, the main issues that face the mobile space are the same ones that face marketers across the globe.

Perform[cb]’s Affiliate World Europe 2018 Recap

Adperio took a trip overseas to Barcelona, Spain to exhibit at Affiliate World Europe. Read on to learn what Adperio team members, Heather Stauffer and Jennifer Schackel, found to be the key three takeaways from AWE 2018.

Perform[cb]’s New Platform Update Utilizes Extensive Offer Request Capabilities

Thanks to helpful feedback from our partners, and our never ending pursuit to improve our growing platform, Adperio is proud to present our newest ‘Request an Offer’ feature. Always aiming to provide the most for our platform users, our latest update aims to deliver an even broader array of offers on our platform. Our customers have become accustomed to our highly competitive offers across all major verticals, but in the event a user searches for a particular offer and the search yields zero results, they will now be presented with the option to request exactly what they are looking for

“Request an Offer Update”: Providing a Broader Array of Offers by Customer Request

Always aiming to provide the most for our partners, our latest update delivers an even broader array of offers on our platform. Clickbooth is proud to present our newest ‘Request an offer’ feature.

Top 3 Ways to Drive Incremental Sales & Higher ROI from Coupon Sites in Affiliate Marketing

Looking to drive incremental sales and gain higher ROI from coupon sites through your affiliate marketing channels? Read on to learn Ignite’s top three tips for doing just that! 1. Create Coupons with Minimums Create coupons with a minimum amount attached to them, such as 10% off $75, instead of just 10% off. In doing so, this will naturally increase the Average Order Value (AOV), while simultaneously increasing ROI. In addition to almost doubling clients’ AOV, Ignite OPM conducts A/B testing to determine the coupon that will convert best with the highest AOV.