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Performance Marketing
Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.
How Does Affiliate Marketing Support Your Overall Marketing Strategy?
Affiliate Marketing can be defined as performance-based marketing that enables an advertiser (also known as an affiliate) to gain traffic and sales, while only paying a publisher when a sale is made. A publisher could be anything from a website to email or social media – essentially any channel that can track a sale can be considered a publisher.Perform[cb] Launches LOLA Affiliate Program
The Ignite OPM team warmly welcomes the newest addition to the affiliate family – the LOLA Affiliate Program!Affiliate Marketing Tips for Capitalizing on Black Friday & Cyber Monday Madness
Black Friday and Cyber Monday are on the horizon – and no matter what your niche, there’s no denying that this is the season to be in affiliate marketing. It may seem early, but if we’ve noticed anything in Black Friday and Cyber Monday (BFCM) affiliate marketing trends over the past few years, it’s that those who prepare ahead of time reap the most rewards.Perform[cb] Launches DIFF Eyewear Affiliate Program
Ignite OPM welcomes celebrity-adorned charitable eyewear brand, DIFF Eyewear to the Ignite affiliate family! DIFF Eyewear is the brainchild of three driven millennials, who worked in the eyewear industry as competitors before joining forces to bring DIFF to life. Zach Gordon, Chad Jernigan, and Chad Dime combined forces and founded DIFF Eyewear in 2014. …Ignite OPM’s CJU 2018 Recap
Employees at Ignite OPM have been attending Commission Junction University (CJU) as one of their premier affiliate partners for well over 10 years. As an exclusive invite-only event, CJU has proven to be one of Ignite’s most highly anticipated conferences every year. Ignite OPM Publisher Business Development Manager, Stephany Oparka, and Media Manager, Alex Howell, attended this year’s show in Santa Barbara, CA. Stephany and Alex were able to gather some great intel from this year’s show, including industry insights, upcoming trends, and more. Read on to learn what the word was at CJU 2018!Perform[cb] Ranks in AppsFlyer 2018 Performance Index
Once again, Adperio has been ranked on the AppsFlyer Performance Index, “ranking the best media sources in mobile advertising.”Sharpen Your Affiliate Marketing with ThriveTracker
The Ultimate Mobile & Web Tracker for Media Buyers and Performance Marketers. Learn more about Clickbooth’s preferred Mobile and Web Tracking Platform, ThriveTracker.Perform[cb] Launches FanDuel Affiliate Program
The newest addition to the Ignite OPM affiliate family is fantasy sports giant, FanDuel!Fraud Prevention: Adperio’s Guide to Protecting Your Data
Adperio prides itself on protecting its advertisers with a dedicated Compliance Department and custom-built analytics focused on proactively monitoring all campaigns. Compliance monitors a variety of key metrics to ensure our clients are not exposed to fraudulent traffic. To help you identify and prevent falling victim to blackhat techniques wherever you buy your traffic, our team put together a list of the most common types of fraud in mobile and how to spot them. Read on to learn about some of the key methods Adperio compliance team uses to monitor our clients’ traffic.Could “Customer Lifetime Value” Be the Metric You’re Ignoring?
In the affiliate marketing industry, cost-per-acquisition is king. It’s the metric that tells an advertiser how much it costs to drive a sale. But as affiliate marketing evolves, with the help of machine learning and advanced analytic tools, we now have the option to gain a deeper understanding into the customer journey.