Perform[cb] Launches Morning Brew Affiliate Program

The newest addition to the Ignite client family just launched – we’re extending a very warm welcome to the Morning Brew affiliate program!


Morning Brew is the ultimate daily newsletter created for young professionals and millennials. The newsletter was founded in 2015 by University of Michigan alums, Alex Liberman and Austin Rief. Since then, the newsletter has grown to have over 1 million subscribers. The daily newsletters include Wall Street to Silicon Valley buzz, short briefs on news happenings, and a small lifestyle section. The newsletter’s audience was originally college-focused while its founders were in undergrad. However, the average reader has evolved and is now 28, working in finance, tech, or consulting. During 2018 Morning Brew had rapid growth, increasing its audience from 170,000 to 700,000 in 10 months. Co-founder, Alex Rief, says this growth is partially due to simple word of mouth. Additionally, cross-promotional partnerships with other newsletters with similar audiences have played a role in this growth.

The brand also saw success with their referral program, reporting over 50,000 Morning Brew subscribers referred at least three additional subscribers. However, this rapid growth hasn’t diluted the quality of Morning Brew’s audience. According to MailChimp data, Morning Brew has a 40% open rate, which is reportedly high for a media newsletter.

Distribution Strategy

Account Manager, Jen Sherman, and Account Coordinator Emily Okrzesik are taking charge and looking forward to scaling the program. Jen and Emily plan to kick the program off by focusing primarily on new signups. Ignite is very familiar with this tactic given current clients such as Paribus and Acorns. The team is looking to continuously optimize for quality metrics that are determined post-signup. Alex and Jen are planning to continue working on cross-promotional collaborations.

Ignite is excited to work as an extension of Morning Brew’s marketing team to align strategy and secure the successful scale of their affiliate program.

Learn more about the Morning Brew affiliate program. Subscribe to the Morning Brew newsletter here!


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