Perform^[cb] Joins the Performance Marketing Association

Perform[cb] and the Performance Marketing Association join together to take performance marketing to new heights. Perform[cb] a company that connects brands with customers through the Cost-Per-Action (CPA)…

Perform[cb]’s Proprietary Performance Marketing Tracking Platform: Technology Built for Performance Marketers

PerformLEAPTM is Perform[cb]’s proprietary tracking platform, launched in 2015 and maintained by our Development team based in Bosnia. The platform is built on top of an advanced AI algorithm that enables it to learn from user activity and requests. This proprietary technology is full of features that allow affiliate partners to automate their business and is an ever-evolving ecosystem, with regular feature releases and updates.

Why Flexibility is the Key to Affiliate Marketing Success

More times than not, marketers set a fixed budget for the individual marketing channels within their overall marketing or advertising strategy. However, in many cases, fixed budgets tend to hurt more than they help in terms of performance marketing and the ability for a campaign or affiliate program to scale. A fixed test budget can work for brands who are new to affiliate marketing as they get started, however, once a campaign launches and begins to gain momentum, a fixed budget can cripple incrementality, as well as the potential for growth and new partnerships within the channel.

Performance Marketing: How to Maintain Control in the Face of Fraud

Fraud exists across all digital marketing methods and has continued to rise in popularity over the past decade as bots and fraudsters have consistently become more innovative. As global ad spend has increased year over year, the risk of fraudulent traffic has grown right alongside it. Although fraud is more prevalent in digital marketing than ever before, there is a digital channel that by its very nature lowers a marketer’s risk of fraud: performance marketing.

How to Choose an Affiliate Network

When it comes to shopping for an affiliate network, it can be difficult to know where to start. Unless you’re intimately familiar with the affiliate or performance marketing space, it can be nearly impossible to know what questions to ask or what attributes to look for. However, if you’re able to draw a clear picture of what your sales or user acquisition goals are, choosing an affiliate network becomes a much easier task.

4 Necessities for Great Performance Marketing Network Technology

As digital marketing continues to become the marketing method of choice for brands and retailers across the globe, performance marketing has experienced year over year leaps in popularity. For most marketers, working with a performance marketing network is a critical step towards growing a successful program. These technology providers give marketers the ability to track and measure their affiliate marketing performance, pay their affiliates, and optimize their programs via robust platforms and data analytics.

Perform^[cb] Agency Announces the Launch of the Sprinly Affiliate Program

Founded in 2016 by Mary McCann and Ray Lui, Sprinly is a plant-based meal delivery service providing the U.S. with convenient, healthy meal kits. McCann and Lui were working in finance in San Francisco when they decided to quit their jobs and travel the world. Without an itinerary or end date, the couple traveled the globe to take in the rich culture of each country they visited. Upon returning to the States, McCann and Lui decided to follow their desire to change the way the U.S. defined “healthy food” while ensuring meals would be easily accessible and quick to cook – enter: Sprinly.

Perform^[cb] Agency Announces the Launch of the HYPER Affiliate Program

HYPER is a groundbreaking mobile technology retailer offering cutting edge accessories for all mobile devices, with a focus on Apple compatibility.

Preparing Your Affiliate Marketing Plan for a New Normal

The current economic turmoil is not as “unprecedented” as you might think.

Perform^[cb] Agency Expands Services with Essentials Offering

The Essentials offering provides the Agency’s clients with industry-leading expertise and brand-name affiliate partner recruitment at an affordable price point.