Perform[cb] Joins the Performance Marketing Association
Perform[cb] and the Performance Marketing Association join together to take performance marketing to new heights.
Perform[cb] a company that connects brands with customers through the Cost-Per-Action (CPA) marketing model, has joined the Performance Marketing Association. The Performance Marketing Association (PMA) is a non-profit trade association that strives to expand the profile of the multi-billion dollar industry that is the performance marketing channel.
Founded on the principles of technology, collaboration, and results, the Perform[cb] team believes the best way to drive success is by working together toward a common goal. Perform[cb] joins the PMA excited by the opportunity to do so with fellow networks, agencies, affiliate partners and marketers in the performance marketing arena, as Perform[cb] believes that performance marketing is poised for growth in the future.
“I fundamentally believe in performance marketing, with its unique ability to align advertiser goals with marketing spend. As a member of the PMA, Perform[cb] will continue to be a vocal agent of that growth for the industry and our clients,” says Matthew Lord, Chief Strategy Officer at Perform[cb].
About Perform [cb]
Perform[cb], founded as Clickbooth in 2002 and rebranded in 2020, is a powerhouse in performance marketing and has been recognized as the #1 CPA Network Worldwide since 2015. Specializing in the Cost-per-Acquisition marketing model, Perform[cb] is known throughout the performance marketing industry for its ground-breaking technology, tenured account management, and extensive dedication to brand safety. The company is headquartered in Sarasota, FL with offices and team members located around the globe.
About the Performance Marketing Association
The Performance Marketing Association (PMA) was founded in 2008 with the mission to promote the growth of the performance marketing industry by demonstrating the value this lucrative marketing channel has to offer. The Performance Marketing Association is based in Delaware with satellite offices in California.
Ami DeWille, VP Marketing