Paid Media and its Role in Performance Partnerships

Paid media plays a huge role in the strength of performance partnerships. It’s important to leverage brand-approved key performance indicators (KPIs), such as Cost per Action (CPA) or Return on Ad Spend (ROAS), and current brand performance to measure the success of paid media through performance partnerships.

Vote Perform[cb] Your #1 CPA Network!

The Performance Marketing Blue book annually conducts the largest research survey in the industry to identify and compile a list of the 20 best CPA networks that brands, merchants, and agencies should be working with.