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Affiliate Marketing
Browse our collection of articles related to the industry of affiliate marketing via our Content Hub.
How to Create CPA Landing Pages that Convert
Landing pages are one of the building blocks of affiliate marketing. They’re the glue that connects a traffic source to an affiliate offer – and oftentimes can be the deciding factor on whether or not a campaign is a success.Top 5 Affiliate Marketing Questions – Answered
Affiliate marketing is a powerful business model that allows people to promote a marketer’s products or services, then earn a commission when a legitimate conversion is made. It’s a unique business model that allows for independence, creativity, and unlimited earning potential.5 Important Affiliate Marketing KPIs to Consider
As affiliate marketing continues to prove itself an invaluable digital marketing channel, marketers are increasingly asking what they can do to optimize their campaigns and affiliate programs as a whole. By determining which KPIs best represent an affiliate campaign’s performance, marketers can understand which aspects of their program need optimizing and what those optimizations could look like.CPA Advertising Pricing Models Explained
Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity.Ad Fraud is Alive and Well – is Your Brand Protected?
At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.How to Choose an Affiliate Network
When it comes to shopping for an affiliate network, it can be difficult to know where to start. Unless you’re intimately familiar with the affiliate or performance marketing space, it can be nearly impossible to know what questions to ask or what attributes to look for. However, if you’re able to draw a clear picture of what your sales or user acquisition goals are, choosing an affiliate network becomes a much easier task.COVID-19 Has Given the E-Commerce Vertical More Power than Ever
What started as a forced shift in consumer behavior in direct response to the worldwide stay-in-place orders that spanned the globe, could now very well be the new reality.Preparing Your Affiliate Marketing Plan for a New Normal
The current economic turmoil is not as “unprecedented” as you might think.How to Fortify Your Marketing Strategy in a Crisis
Through sweeping health concerns and a severe economic downturn, virtually no one has been left untouched by its effects.4 Steps to Master Lead Generation Marketing with Performance Marketing
Find out the necessary steps to launch and maintain a successful lead generation campaign through performance marketing.