Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge — and that’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips to mastering your B2C customer acquisition strategy.
Just as marketers need to understand which KPIs best indicate the success of a campaign, affiliate partners also require KPIs to ensure their traffic is driving successful conversions. One of the most valuable KPIs that an affiliate partner can track is Earnings Per Click (EPC), as this metric measures the amount of money earned per each click on a campaign or affiliate link.
obé Fitness is leading the charge with the most fun at-home workouts that will get users fit in 28 minutes or less. Since launching in 2018, obé has earned the interest of celebrities such as Kelly Ripa and Claire Holt, household brands such as Outdoor Voices, JetBlue, and NBC, and industry-leading publications such as Vogue, Business Insider, and Fast Company to name a few.
Launched in 2015, Digit is changing the way millennials budget their money and achieve financial health. Digit enables young people to manage their finances responsibly by analyzing factors such as checking account balance, expected funds, incoming bills, and recent spending. Once Digit has gathered this information, users have the opportunity to choose how much they’d like to contribute to their Digit savings account on a weekly or monthly basis.