Affiliate Marketing

Top 5 Affiliate Frequently Asked Questions – Answered

Posted By Perform[cb] on Jul 14 2020
The prospect of making a full-time income online is an appealing one for most – especially when that income can be scaled as you increase efforts and […]

5 Important Affiliate Marketing KPIs to Consider

Posted By Perform[cb] on Jul 7 2020
As affiliate marketing continues to prove itself an invaluable digital marketing channel, marketers are increasingly asking what they can do to optimize their campaigns and affiliate programs […]

CPA Pricing Models Explained

Posted By Perform[cb] on Jun 22 2020
Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between […]

Ad Fraud is Alive and Well – is Your Brand Protected?

Posted By Perform[cb] on Jun 18 2020
At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. […]

How to Choose an Affiliate Network

Posted By Perform[cb] on Jun 8 2020
When it comes to shopping for an affiliate network, it can be difficult to know where to start. Unless you’re intimately familiar with the affiliate or performance […]

COVID-19 Has Given the E-Commerce Vertical More Power than Ever

Posted By Perform[cb] on May 19 2020
What started as a forced shift in consumer behavior in direct response to the worldwide stay-in-place orders that spanned the globe, could now very well be the […]

Preparing Your Marketing Plan for a New Normal

Posted By Perform[cb] on May 12 2020
The current economic turmoil is not as “unprecedented” as you might think. The economic upheaval that the world is experiencing right now has been referred to as […]

How to Fortify Your Marketing Strategy in a Crisis

Posted By Perform[cb] on Apr 28 2020
COVID-19 has changed the world as we know it. Through sweeping health concerns and a severe economic downturn, virtually no one has been left untouched by its […]

4 Steps to Master Lead Generation in Performance Marketing

Posted By Perform[cb] on Apr 14 2020
During this time of COVID-19, marketers are looking to digital tactics to supplement the lead generation efforts that would have taken other forms under normal circumstances. Performance […]

Pivoting in a Pandemic: Performance Marketing Vertical Trends and Insights in the Age of COVID-19

Posted By Perform[cb] on Apr 3 2020
In the historic crisis that COVID-19 has brought to the world, marketing has become an exercise in uncertainty, from ad spend to the appropriate messaging. In another […]