Perform[cb] Agency Announces Launch of the Epicure Affiliate Program
Perform[cb] Agency is excited to announce the launch of the Epicure affiliate program!
In 1997, Sylvie Rochette founded Epicure with a deep commitment to share her family’s healthy eating solutions with the world. Over 25 years later, Sylvie, along with her daughter and CEO, Amelia Warren, continue their mission to bring families together around the table with wholesome and delicious meals.
Epicure fosters a community that inspires healthy eating and emphasizes the use of trustworthy, whole ingredients without compromising on flavor. Their goal is simple: to make good food, crafted from genuine ingredients you can pronounce, accessible to everyone – further promoting healthier and happier lives.
Their food philosophy includes:
- Know where your food comes from and what’s in it.
- Cook with whole, natural ingredients.
- Limit processed food.
- Be sugar, fat, and salt conscious.
- Never compromise on taste.
Epicure empowers home cooks with a range of products, from herbs and spices to innovative cookware. Epicure takes pride in producing 100% gluten-free items in a nut-free facility, free from MSG, and with a focus on low sodium and sugar content. They believe in fostering a deep connection with the origins of our food for an even richer dining experience.
The Perform[cb] Agency team plans to implement a strategic upper-funnel approach for Epicure. The team aims to recruit established food and culinary content partners, including bloggers and influencers, to showcase Epicure’s product range and attract their ideal audience. Additionally, the team plans to incentivize early program participation to maximize the impact of this initiative. This comprehensive strategy aims to elevate Epicure’s brand presence and engagement within the competitive culinary space.
Perform[cb] Agency is excited to work as an extension of Epicure’s marketing team to align strategy and secure the successful scale of their affiliate program.