CPA Pricing Models Explained

Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity.

While in some instances, paying for views or impressions is still appropriate, the majority of performance marketers find themselves considering these common pricing models: CPA, CPI, CPE, CPL, CPS and CPC.

CPA Pricing Models

Interested in integrating any of these pricing models into your marketing strategy? Perform[cb] uniquely offers all the above options for your performance marketing program. Reach out to our team of experts today to discuss how we can team together to maximize your ROI.

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