Selecting the Right Traffic Channel(s) For Your User Acquisition Campaigns

Selecting the perfect channels for your user acquisition campaign isn’t just about casting a wide net; it’s about casting it in the right waters that resonate with high-intent customers and drive post-install events. Each channel, from display to social to programmatic, brings unique advantages for attracting users. But with so many traffic sources, how can you confidently invest ad spend? Let’s dive into the strengths of a few top user acquisition channels and how they can propel your app’s growth.

Display Ads

In an era where attention spans are shrinking and competition for engagement is fierce, captivating visuals have become indispensable. Visual content, proven to be 43% more persuasive than text alone, plays a pivotal role in breaking through the noise and attracting new users.

Display ads offer an opportunity to showcase your app with visually compelling content, ranging from striking images to immersive videos and interactive experiences. These ads provide a gateway to connect with users across diverse demographics and interests, enhancing brand exposure and attracting potential customers from various market segments.

Beyond their visual appeal, display ads excel as a user acquisition channel due to their advanced targeting capabilities and versatility across multiple platforms. They enable marketers to tailor creatives to specific audiences and conduct retargeting campaigns to re-engage interested users, ultimately driving high-intent traffic to your website or app listing, and contributing to overall brand awareness and growth. Check out the example below to see how a display ad experience seamlessly guides users to the app landing page.

The rule of seven states that consumers need to see your brand at least seven times before they take action. Display ads enable you to reinforce your brand message and stay top-of-mind with users as they browse across various devices and traffic sources. Keep your ads front and center to build brand recognition and trust over time.

Learn more about the power of display and native ads in our Business of Apps article.

Display ads come in various formats to suit different channels, campaign objectives, and creative preferences:

Explore the power of testing new traffic channels and ad placements in our Mobile Manual – download your free copy.

Social Media Ads

Social media platforms like Facebook, Instagram, TikTok, and LinkedIn are key channels for acquiring users, offering precise targeting, diverse ad formats, and high engagement rates. With over 110 million social buyers in the U.S. alone, it’s a goldmine.

To effectively acquire users, app marketers need to meet them where they are – maybe your target user is on TikTok consuming user-generated content (UGC), or on Facebook scrolling through their feed. Facebook leads in social commerce with 65 million social buyers, followed by Instagram (46 million) and TikTok (40 million).

Social media ads offer unmatched targeting options, allowing you to tailor your ads to your audience’s every whim. Whether it’s demographics, industry, or content preferences, you can fine-tune your approach for maximum impact. This level of precision drives engagement, generates leads, and fosters lasting relationships with your users.

But, it’s not just about being seen; it’s about being unforgettable. By creating compelling content that resonates with users, mobile marketers can capture attention and drive desired actions. Explore our blog collaboration with AppsFlyer to discover the tips and tricks for utilizing social media ads in your user acquisition campaigns.

Programmatic Media Buying

Programmatic media buying excels in user acquisition campaigns, earning brands an average of $5.20 for every dollar spent. By leveraging social proof, precise audience targeting, and strategic ad placements, programmatic media buying ensures maximum ROI.

Utilizing data-driven targeting strategies, programmatic media buying reaches the right audiences across websites, apps, and devices. Through audience segmentation, retargeting, and contextual advertising, personalized ad experiences are delivered to individual preferences, enhancing engagement and conversion rates.

The efficiency, scalability, and precision offered by programmatic media buying make it a compelling choice for mobile marketers. By guaranteeing ads reach the right audience with the right message at the right time, app marketers can confidently scale app downloads and post-install engagement.

Perform^[cb]’s Outcome Engine houses a media services team that acts as a risk-free, performance-based solution. This team navigates top programmatic media buys across various publisher sources, eliminating setup fees and excelling in establishing relationships with new partners. Discover more about this innovative team here.

Channeling User Acquisition Success

By understanding the unique benefits of each channel and how they align with your growth goals, you can navigate the digital waters with confidence, propelling your app experience toward success.

Unlock the secrets to a thriving user acquisition campaign with our latest ebook, The Mobile Manual: Your Complete Guide to Mobile App User Acquisition.

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