Featured

Our featured posts allow you to learn more about Perform[cb] and view our recent highlights and accomplishments.

Perform[cb] Named mThink Blue Book #1 CPA Network for Fifth Consecutive Year

Posted By Perform[cb] on Jan 18 2021
Perform[cb] announces they have been named the #1 CPA Network Worldwide for the fifth consecutive year by mThink’s annual Blue Book survey.

PerformLEAP’s Top New Features of 2020

Posted By Perform[cb] on Dec 14 2020
2020 was unlike any other year, but that didn’t stop us from continuing to drive innovation and roll out new in-platform features for our marketers and affiliate…

Affiliates Have Never Seen Offer Customization Like This

Posted By Perform[cb] on Nov 11 2020
You know how great it is that Netflix just seems to know what you are going to want to watch next, even before you do? As an…

4 Tips to Creating a B2C Cost-per-Action Strategy

Posted By Perform[cb] on Oct 28 2020
Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge — and that’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips to mastering your B2C customer acquisition strategy.

The Ultimate Customer Acquisition Strategy For B2C Marketers – A Guide To CPA Marketing

Posted By Perform[cb] on Oct 15 2020
This guide will give you the background on CPA marketing, the decisions you must make to get started, and help you build the foundation of your strategy. If you’re already familiar with affiliate marketing, but you want to brush up on your skills, this guide is for you, too! Read the guide here, and don’t forget to download the PDF for bonus content.

PerformLEAP’s Weighted Distribution Provides Simplified A/B Testing

Posted By Perform[cb] on Sep 2 2020
Traditionally, if affiliate partners needed to A/B test an offer they would need to go through the process of setting up a new campaign link for the second offer, then monitoring performance between the two. However, PerformLEAP’s Weighted Distribution feature cuts out the need for setting up two campaigns and double the work checking offer performance.

Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19

Posted By Perform[cb] on Aug 25 2020
Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different.

How to Succeed During Q4 Seasonality in 2020

Posted By Perform[cb] on Aug 19 2020
With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?

PerformLEAP’s Brand Image Rotation Feature Optimizes Affiliate Partner Workflow

Posted By Perform[cb] on Aug 17 2020
Traditionally, affiliate partners were required to stay on top of updating offer creative. This posed a challenge to affiliates who were running several offers at a time, given the amount of time consumed by updating creative and ensuring existing creative wasn’t outdated.

Clickbooth.com LLC Announces Rebrand of Clickbooth, Adperio, and Ignite OPM into Perform[cb]

Posted By Perform[cb] on Feb 25 2020
The new brand, grounded in the principles of collaboration, technology and results, reinforces the company’s commitment to empowering marketers to achieve exceptional results through innovation in performance marketing.