Affiliate Marketing & Performance Marketing Blog

A Retailer’s Guide to the Last-Minute Holiday Shopper

20% of the U.S. population waits until the last minute to shop for holiday gifts. This presents digital retailers with the opportunity to appeal to those last-minute shoppers, with the potential to see some of the highest ROI all year.

Free Shipping: No Longer Optional for the Holidays

The holiday season ranging from Halloween to New Years is known as online shopping’s biggest time of year for retailers and consumers alike. Exclusive deals and flash sales are a common occurrence throughout the season, but there’s one element that’s come to be an expectation. Free shipping.

Ignite OPM’s 3 Keys to Mastering Q4 Holiday Gift Guides

The most wonderful time of the year is quickly approaching, which means holiday gift guides are already solidified for Q4’s marketing frenzy. The year’s marketing peak spanning from October 1 to January 1 requires extensive planning and negotiating, with ROAS typically being the largest of the year. Gift guides play a major role in holiday marketing, for both niche and brand-name clients.

How Does Affiliate Marketing Support Your Overall Marketing Strategy?

Affiliate Marketing can be defined as performance-based marketing that enables an advertiser (also known as an affiliate) to gain traffic and sales, while only paying a publisher when a sale is made. A publisher could be anything from a website to email or social media – essentially any channel that can track a sale can be considered a publisher.

Perform[cb] Launches LOLA Affiliate Program

The Ignite OPM team warmly welcomes the newest addition to the affiliate family – the LOLA Affiliate Program!

Perform[cb] Launches DIFF Eyewear Affiliate Program

Ignite OPM welcomes celebrity-adorned charitable eyewear brand, DIFF Eyewear to the Ignite affiliate family! DIFF Eyewear is the brainchild of three driven millennials, who worked in the eyewear industry as competitors before joining forces to bring DIFF to life. Zach Gordon, Chad Jernigan, and Chad Dime combined forces and founded DIFF Eyewear in 2014. …

Ignite OPM’s CJU 2018 Recap

Employees at Ignite OPM have been attending Commission Junction University (CJU) as one of their premier affiliate partners for well over 10 years. As an exclusive invite-only event, CJU has proven to be one of Ignite’s most highly anticipated conferences every year. Ignite OPM Publisher Business Development Manager, Stephany Oparka, and Media Manager, Alex Howell, attended this year’s show in Santa Barbara, CA. Stephany and Alex were able to gather some great intel from this year’s show, including industry insights, upcoming trends, and more. Read on to learn what the word was at CJU 2018!

Perform[cb] Launches FanDuel Affiliate Program

The newest addition to the Ignite OPM affiliate family is fantasy sports giant, FanDuel!

Why PR Teams are Partnering with Affiliate Marketing Teams

Agencies are becoming more niche in their services, which requires collaboration with a number of internal teams. Whether you’re filling in the gaps for the SEM division or supporting the internal PR team’s initiatives, it’s important to work together to ensure the overall growth of the affiliate channel and company.

Pros and Cons of Trademark Plus Bidding in Affiliate Marketing

Trademark plus bidding in regard to affiliate marketing is generally controversial. Ignite OPM typically doesn’t allow trademark bidding within their affiliate programs for several reasons. Read on to learn Ignite OPM’s pros and cons of trademark plus bidding in affiliate marketing.