Understanding Mobile Cost Per Install (CPI)

In mobile app marketing, installs are one of the most desired goals for mobile campaigns. Learn how Mobile Cost Per Install (CPI) can help drive more installs.

CPA Advertising Pricing Models Explained

Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity.