Perform[cb]’s proprietary tracking platform’s Weighted Distribution Feature Is a Game Changer

We’re always developing new features to help our affiliate partners scale their businesses and drive new traffic to our marketers’ campaigns. Our newest feature, Weighted Distribution, is already driving higher EPCs for our affiliate partners! For more on this, read our blog.

5 Important Affiliate Marketing KPIs to Consider

As affiliate marketing continues to prove itself an invaluable digital marketing channel, marketers are increasingly asking what they can do to optimize their campaigns and affiliate programs as a whole. By determining which KPIs best represent an affiliate campaign’s performance, marketers can understand which aspects of their program need optimizing and what those optimizations could look like.

Weighted Distribution: Affiliates Can Now Distribute Traffic Down to the Decimal

Optimization is one of our favorite words. Why? Because the more we can optimize our platform, the more our affiliate partners can do with their campaigns. And the more our affiliate partners can optimize their efforts, the more they can earn. It’s through our affiliate and representative collaborations that we come up with some of our greatest platform ideas, and this latest release is no exception.

COVID-19 Has Given the E-Commerce Vertical More Power than Ever

What started as a forced shift in consumer behavior in direct response to the worldwide stay-in-place orders that spanned the globe, could now very well be the new reality.

How to Fortify Your Marketing Strategy in a Crisis

Through sweeping health concerns and a severe economic downturn, virtually no one has been left untouched by its effects.

Affiliate Partners, Your Pixels Just Got More Powerful

As a company, we’ve always placed a huge focus on finding ways to improve our clients’ efficiency – and therefore also their bottom lines – so in true Perform[cb] fashion, we developed a solution (actually, solutions).