Perform[cb] Agency Announces the Launch of the Go-To Affiliate Program
Go-To is a simple, effective skin care brand that utilizes essential, best-in-class, botanical ingredients. Go-To Skin Care’s products protect, nourish, and strengthen even the most sensitive skin, ensuring it is healthy, happy, and calm.
Zoë Foster Blake, an Australian beauty editor and author founded Go-To after years of testing and reviewing a plethora of products ranging from supermarket to spa brands. During her decade of beauty journalism and blogging, she received a lot of candid feedback from women. The majority of the feedback was about skin care, and about how baffling the ingredients in some products were. These conversations led her to establish Go-To, to ensure women globally could enjoy products that were both clean and effective.
Go-To’s entire product line is carbon-neutral, cruelty-free, and created to make consumers feel confident. They proudly support Look Good Feel Better, FRRR, and are officially credited by Choose Cruelty-Free Limited as a cruelty-free company. Go-To is housed under the same umbrella as Bro-To for men and Gro-To for kids, and offers consumers the ability to purchase products from all three brands in one place.
Since launching in 2014, Go-To has received recognition from multiple top publications such as Vogue, PopSugar, BuzzFeed, MamaMia, TheLatch, Beauty/Crew, and more. “If there’s one skincare brand founder we’d trust wholeheartedly as a sounding board for a new product, it’s Zoë Foster Blake,” says Vogue.
In the first 6 months of the program launching, Perform[cb] Agency is eager to help Go-To increase new customer acquisition and grow their consumer visibility inside the U.S., with a focus on full-funnel recruitment. The Agency team also plans to test lower-funnel partnerships, such as deal and loyalty sites, to help drive progress toward achieving the client’s KPIs.
The Perform[cb] Agency team is excited to work as an extension of Go-To’s marketing team to align strategy and secure the successful scale of their affiliate program.