Affiliate Marketing & Performance Marketing Blog

Launching our Arrow, (Virtually) Together: Think Bigger 2021

This year, we celebrated Think Bigger virtually. Check out how we reflected and celebrated our accomplishments in affiliate marketing from 2020, and our goals for 2021.

Celebrating Women’s History Month: Becca Abdul-Aal, Employee Spotlight Series

With a workforce of 50% women (compared to the tech industry average of only 26%), Perform[cb] is proud to be a women-led company.

Celebrating One Year Since Perform^[cb] Rebrand

Happy anniversary, Perform[cb]! One year ago today, Clickbooth, Adperio, and Ignite OPM came together under this one powerhouse brand.

Ami DeWille, VP of Perform^[cb] Marketing, Accepted into Forbes Communications Council

Forbes Communications Council is an Invitation-Only Community for Executives in Communications, Marketing, and PR. Sarasota, FL February 15th 2021— Ami DeWille, Vice President of Marketing for Perform[cb],…

Abby Campbell, VP of Perform^[cb] Agency, Accepted into Forbes Agency Council

Abby Campbell, VP of Perform[cb] Agency, has been accepted into Forbes Agency Council.

3 Key Trends to Hone Your Digital Marketing Strategy in 2021

Prepare your digital marketing strategy for the challenges that lie ahead in 2021 by downloading our Guide to 2021 Digital Marketing Trends.

Perform[cb] Proprietary Platform’s Top New Features of 2020

As 2020 comes to an end, we reflect on our favorite updates to our proprietary marketing technology platform, PerformLEAP!

How to Succeed in Digital Advertising During Q4 Seasonality in 2020

With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?

Generating High Customer Lifetime Value (CLV) Leads with Affiliate Marketing

Are you a marketer who’s new to affiliate, looking to drive more quality leads to your brand? Or maybe you’re a marketer who’s experienced within the affiliate channel but have hit a plateau within your lead gen campaign? For either scenario, the affiliate model is the right place to drive lead generation – but to generate quality leads, some strategic planning is required.

Perform^[cb] Agency Announces the Launch of the Sprinly Affiliate Program

Founded in 2016 by Mary McCann and Ray Lui, Sprinly is a plant-based meal delivery service providing the U.S. with convenient, healthy meal kits. McCann and Lui were working in finance in San Francisco when they decided to quit their jobs and travel the world. Without an itinerary or end date, the couple traveled the globe to take in the rich culture of each country they visited. Upon returning to the States, McCann and Lui decided to follow their desire to change the way the U.S. defined “healthy food” while ensuring meals would be easily accessible and quick to cook – enter: Sprinly.