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Affiliate Marketing & Performance Marketing Articles
Browse all of our articles via the Perform[cb] Content Hub.
Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 2: What Is An Affiliate Program?
Perform[cb] VP of Agency Sales, Craig McGlynn, shares snack-sized articles to answer the most frequently asked affiliate marketing questions.Episode 1: Navigating the Affiliate Marketing Channel with Craig McGlynn
Perform[cb] VP of Agency Sales, Craig McGlynn, shares snack-sized articles to answer the most frequently asked affiliate marketing questions.How to Establish and Maintain Brand Safety in the Affiliate Channel
Is it safe to promote your brand in the affiliate channel? Learn how to keep your brand secure while growing your affiliate program.How to Grow Your Affiliate Program – 6 Ways to Drive Conversions
Trends show that 74% of online shoppers visit multiple affiliate sites before making a purchase. You may be wondering, what can I do to leverage that traffic…Is Apple’s iOS 14.5 App Tracking Transparency the End of the App-First Ad Campaign?
Is Apple’s App Tracking Transparency (ATT) the end of the app-first acquisition campaign? No, of course not. However, the mobile marketing industry continues to scramble in preparation…Perform[cb] Proprietary Platform’s Top New Features of 2020
As 2020 comes to an end, we reflect on our favorite updates to our proprietary marketing technology platform, PerformLEAP!How to Apply Consumer Insights to Strengthen Your Digital Marketing Strategy
Consumer insights help to unveil a user’s needs, wants, and buying motivations, and assist marketers in improving a range of KPIs.How Partners Can Improve Earnings Per Click (EPC) in Affiliate Marketing
Just as marketers need to understand which KPIs best indicate the success of a campaign, affiliate partners also require KPIs to ensure their traffic is driving successful conversions. One of the most valuable KPIs that an affiliate partner can track is Earnings Per Click (EPC), as this metric measures the amount of money earned per each click on a campaign or affiliate link.The mThink Survey is Open! Vote Perform[cb] the Best CPA Network
It’s that time of year again! mThink’s Revenue + Performance Blue Book survey is now open, and we’re up for best CPA Network Worldwide 2021. Thanks to votes from our dedicated affiliate partners and advertisers, we’ve been honored with the #1 CPA Network title the past four years, and we’re not stopping there!Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19
Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different.