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Affiliate Marketing & Performance Marketing Articles

Browse all of our articles via the Perform[cb] Content Hub.

Affiliate Program Strategy – How to Build a Successful Program

Posted By Craig McGlynn on Jul 31 2023
The key to affiliate marketing success lies in understanding your offerings inside and out. Learn how to build a successful affiliate program with this guide!

Three Technology Capabilities to Boost Outcome-Based Campaign Success

Posted By Dzenis Softic on Mar 15 2023
Take advantage of the comprehensive tracking abilities that are offered within Perform[cb]’s proprietary platform.

Open Enrollment is Approaching: Is Your Affiliate Strategy Ready?

Posted By Perform[cb] on Aug 29 2022
Are you aware of the open enrollment advertising policy guideline changes? Learn how you can prepare with our open enrollment checklist.

CEO, Erin Cigich, Joins Martech Record Affiliate Agency Speaker Series

Posted By Perform[cb] on Aug 9 2022
Join CEO, Erin Cigich, as she discusses the future of affiliate marketing with Martech Record’s Affiliate Agency Speaker Series.

Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 8: Fraudsters & Scammers

Posted By Perform[cb] on Jun 15 2022
Worried about an affiliate program riddling your brand with scammers? Learn how to combat fraud in the affiliate channel.

Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 7: Working With Influencers in The Affiliate Channel

Posted By Perform[cb] on Jun 9 2022
Interested in incorporating influencers into your marketing strategy? Learn what influencer marketing looks like within the affiliate channel.

Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 6: What Kind of Budget Do I Need to Run an Affiliate Program?

Posted By Perform[cb] on May 31 2022
Starting an affiliate program but not sure how much of your marketing budget to allocate to it? Learn what budget is required for an affiliate program.

Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 5: Can the Affiliate Channel Work for B2B Brands?

Posted By Perform[cb] on May 18 2022
Can the affiliate channel really work for B2B brands? Learn what attributes make a B2B brand a good fit for affiliate marketing.

Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 4: How & When to Launch a New Affiliate Program

Posted By Perform[cb] on May 10 2022
This article is the fourth in an ongoing informative series written by Craig McGlynn, the VP of Agency Sales at leading Affiliate Management Agency Perform[cb]. The series…

Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 3: Major Players in the Affiliate Ecosystem

Posted By Perform[cb] on May 2 2022
New to affiliate marketing and wondering who’s who? Learn more about the major players in the affiliate ecosystem and the terms you need to know.
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