Articles

Browse all of our articles via the Perform[cb] Content Hub.

The End of the App-First Ad Campaign?

Posted By Perform[cb] on Apr 8 2021
Is Apple’s App Tracking Transparency (ATT) the end of the app-first acquisition campaign? No, of course not. However, the mobile marketing industry continues to scramble in preparation…

PerformLEAP’s Top New Features of 2020

Posted By Perform[cb] on Dec 14 2020
As 2020 comes to an end, we reflect on our favorite updates to our proprietary marketing technology platform, PerformLEAP!

How to Apply User Insights to Strengthen Your Digital Marketing Strategy

Posted By Perform[cb] on Dec 7 2020
Consumer insights help to unveil a user’s needs, wants, and buying motivations, and assist marketers in improving a range of KPIs.

How Partners Can Improve EPCs in Affiliate Marketing

Posted By Perform[cb] on Sep 30 2020
Just as marketers need to understand which KPIs best indicate the success of a campaign, affiliate partners also require KPIs to ensure their traffic is driving successful conversions. One of the most valuable KPIs that an affiliate partner can track is Earnings Per Click (EPC), as this metric measures the amount of money earned per each click on a campaign or affiliate link.

The mThink Survey is Open! Vote Perform[cb] Your #1 CPA Network

Posted By Perform[cb] on Aug 31 2020
It’s that time of year again! mThink’s Revenue + Performance Blue Book survey is now open, and we’re up for best CPA Network Worldwide 2021. Thanks to votes from our dedicated affiliate partners and advertisers, we’ve been honored with the #1 CPA Network title the past four years, and we’re not stopping there!

Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19

Posted By Perform[cb] on Aug 25 2020
Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different.

Perform[cb] and iOS 14 – What Does it Mean for App-Install Marketers, and How Can You Prepare?

Posted By Perform[cb] on Aug 20 2020
With iOS 14, Apple has introduced new privacy features for consumers that will impact attribution in mobile advertising. Part of the release is a new version of Apple’s tracking methodology, SKAdNetwork, which handles attribution anonymously. Responses from marketers and the advertiser industry have expressed concern, panic, and even it’s-the-end-of-mobile-as-we-know-it apocalyptic thinking.

How to Succeed During Q4 Seasonality in 2020

Posted By Perform[cb] on Aug 19 2020
With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?

Perform[cb] CEO Erin Cigich Shares Her Thoughts on Leading in 2020

Posted By Perform[cb] on Aug 7 2020
Not many companies can say that their CEO started in an entry level role when the company had fewer than 10 employees, but Perform[cb] CEO Erin Cigich did just that. Fast forward 13 years, and 2020 has brought uncharted territory for leaders around the globe. Erin shares some of her thoughts on how she’s navigated the year that no one could have predicted with the Tampa Bay Business Journal in this article! #wearesoproud

Perform[cb] Agency Announces the Launch of the Ampere Tech Affiliate Program

Posted By Perform[cb] on Aug 5 2020
Ampere Tech was launched during the autumn of 2019 with the mission to design wireless charging devices and accessories to enhance the lives of the world’s citizens every day. Ampere is best known for its popular wireless charging products such as the Ampere Full Circle and Ampere Unravel AW+. With rave reviews from the likes of industry leaders such as Business Insider, Forbes, GQ, Digital Trends, and Wireless World, Ampere is off to a fantastic start in the digital charging vertical!
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