Publisher Prep: 5 Keys to Successful Promotion Planning

Q1 has huge seasonality for many brands. These brands usually start coordinating their promotions with publishers at least 5-6 weeks in advance, which means publishers need to be prepared for a quick turnaround after Q4. As chaotic as this may seem, Perform[cb] has compiled a checklist of their five most important publisher to-dos to ease your mind and ensure you’re ready for the Q1 holidays.