The Advertiser’s Guide to Valentine’s Day Marketing Planning

Cupid’s holiday, and one of the largest online shopping holidays of the year, is just around the corner, but the Ignite OPM team isn’t sweating it. While Q4’s holiday madness was at its peak, our team was ahead of the curve and already planning for Valentine’s Day – after all, planning ahead is everything when it comes to the holidays. If your brand’s running a bit behind, don’t worry, our team’s compiled some of our best tips and tricks to get your team up to speed on everything needed for a successful Valentine’s Day.

What to Look for in an Affiliate Marketing Agency

How do you go about shopping for your Affiliate Marketing Agency? Putting your marketing strategy and execution in external hands can be nerve-wracking, so Ignite OPM’s put together some prerequisites to consider during the search for your Affiliate Marketing Agency.

Perform[cb]’s 2018 Year in Review

As 2018 draws to a close, the Ignite OPM team is taking some time to reflect on the highlights we saw throughout the year! From conferences to client wins, 2018 has been good to us.

Ignite OPM’s Strategies to Hit 2019 Running

The holiday season is in full swing and our team knows it will fly by in the blink of an eye. We also know it’s well time for Q1 planning. The holidays are a high time for marketing, but it doesn’t stop there. Q1 is filled with opportunities for brand promotion, such as the “New Year, New You” push for health and fitness brands, Valentine’s Day for florist and romance-centric brands, and President’s Day for mattress and appliance retailers. These are just a few of the options Q1 offers. We’ve got the guide to ensure your business sees success during Q1.

A Retailer’s Guide to the Last-Minute Holiday Shopper

20% of the U.S. population waits until the last minute to shop for holiday gifts. This presents digital retailers with the opportunity to appeal to those last-minute shoppers, with the potential to see some of the highest ROI all year.

Free Shipping: No Longer Optional for the Holidays

The holiday season ranging from Halloween to New Years is known as online shopping’s biggest time of year for retailers and consumers alike. Exclusive deals and flash sales are a common occurrence throughout the season, but there’s one element that’s come to be an expectation. Free shipping.

Ignite OPM’s 3 Keys to Mastering Q4 Holiday Gift Guides

The most wonderful time of the year is quickly approaching, which means holiday gift guides are already solidified for Q4’s marketing frenzy. The year’s marketing peak spanning from October 1 to January 1 requires extensive planning and negotiating, with ROAS typically being the largest of the year. Gift guides play a major role in holiday marketing, for both niche and brand-name clients.

How Does Affiliate Marketing Support Your Overall Marketing Strategy?

Affiliate Marketing can be defined as performance-based marketing that enables an advertiser (also known as an affiliate) to gain traffic and sales, while only paying a publisher when a sale is made. A publisher could be anything from a website to email or social media – essentially any channel that can track a sale can be considered a publisher.

Perform[cb] Launches LOLA Affiliate Program

The Ignite OPM team warmly welcomes the newest addition to the affiliate family – the LOLA Affiliate Program!

Perform[cb] Launches DIFF Eyewear Affiliate Program

Ignite OPM welcomes celebrity-adorned charitable eyewear brand, DIFF Eyewear to the Ignite affiliate family! DIFF Eyewear is the brainchild of three driven millennials, who worked in the eyewear industry as competitors before joining forces to bring DIFF to life. Zach Gordon, Chad Jernigan, and Chad Dime combined forces and founded DIFF Eyewear in 2014. …