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Posts Tagged "igniteopm"
Non-traditional Performance Partnerships on a Cost Per Action (CPA) Model
There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built.Why Niche Bloggers Don’t Always Drive Sales
Countless brands come to performance marketing looking to work with upper-funnel partners, specifically influencers and niche bloggers.Why Coupons Drive Incrementality in Performance Marketing
The assumption that consumers look for coupon codes after putting items in their baskets is a tale as old as time. However, recent trends show that coupons are motivating buyers to shop.Perform[cb] Launches Hungryroot Affiliate Program
Hungryroot is a healthy personalized grocery service that makes clean eating easy. Offerings include vegan, gluten-free meals and snacks, as well as vegetarian and meat-inclusive options.Ignite OPM’s Sub Summit 2019 Recap
The Ignite OPM team ventured to New Orleans for Subscription Summit 2019! While in NOLA, the team enjoyed catching up on the digital subscription space’s latest and greatest.How to Test into Unique Performance Marketing Distribution Opportunities
Historically when thinking of performance marketing distribution, loyalty and deal sites are the first channels that come to mind.Perform[cb] Launches Qapital Affiliate Program
Qapital is a goal-oriented financial app launched by a Swedish couple who wanted a better way to save their money.Perform[cb] Launches Yaymaker Affiliate Program
Originally conceived as Paint Nite in 2012 and rebranded in 2019, Yaymaker brings communities of like-minded people together in creative environments.Paid Media and its Role in Performance Partnerships
Paid media plays a huge role in the strength of performance partnerships. It’s important to leverage brand-approved key performance indicators (KPIs), such as Cost per Action (CPA) or Return on Ad Spend (ROAS), and current brand performance to measure the success of paid media through performance partnerships.Perform[cb] Launches Hubble Contacts Affiliate Program
Ben Cogan and Jesse Horwitz founded Hubble Contacts in May of 2016 by young college grads.