Posts Tagged "igniteopm"

Non-traditional Performance Partnerships on a Cost Per Action (CPA) Model

Posted By Perform[cb] on Aug 14 2019
There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built.

Why Niche Bloggers Don’t Always Drive Sales

Posted By Perform[cb] on Aug 9 2019
Countless brands come to performance marketing looking to work with upper-funnel partners, specifically influencers and niche bloggers.

Why Coupons Drive Incrementality in Performance Marketing

Posted By Perform[cb] on Aug 1 2019
The assumption that consumers look for coupon codes after putting items in their baskets is a tale as old as time. However, recent trends show that coupons are motivating buyers to shop.

Perform[cb] Launches Hungryroot Affiliate Program

Posted By Perform[cb] on Jun 27 2019
Hungryroot is a healthy personalized grocery service that makes clean eating easy. Offerings include vegan, gluten-free meals and snacks, as well as vegetarian and meat-inclusive options.

Ignite OPM’s Sub Summit 2019 Recap

Posted By Perform[cb] on Jun 12 2019
The Ignite OPM team ventured to New Orleans for Subscription Summit 2019! While in NOLA, the team enjoyed catching up on the digital subscription space’s latest and greatest.

How to Test into Unique Performance Marketing Distribution Opportunities

Posted By Perform[cb] on May 28 2019
Historically when thinking of performance marketing distribution, loyalty and deal sites are the first channels that come to mind.

Perform[cb] Launches Qapital Affiliate Program

Posted By Perform[cb] on May 7 2019
Qapital is a goal-oriented financial app launched by a Swedish couple who wanted a better way to save their money.

Perform[cb] Launches Yaymaker Affiliate Program

Posted By Perform[cb] on May 2 2019
Originally conceived as Paint Nite in 2012 and rebranded in 2019, Yaymaker brings communities of like-minded people together in creative environments.

Paid Media and its Role in Performance Partnerships

Posted By Perform[cb] on Apr 25 2019
Paid media plays a huge role in the strength of performance partnerships. It’s important to leverage brand-approved key performance indicators (KPIs), such as Cost per Action (CPA) or Return on Ad Spend (ROAS), and current brand performance to measure the success of paid media through performance partnerships.

Perform[cb] Launches Hubble Contacts Affiliate Program

Posted By Perform[cb] on Apr 9 2019
Ben Cogan and Jesse Horwitz founded Hubble Contacts in May of 2016 by young college grads.
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