The Benefits of Running an Affiliate Program Alongside an Agency with Craig McGlynn, EVP of Agency
Craig McGlynn, Perform[cb]’s Managing Director and EVP of Agency, recently sat down with Impact.com’s Co-Founder and Vice President of Strategic Initiatives, Todd Crawford, to discuss the many benefits brands unlock when running their affiliate program with an agency. Impact.com, the world’s leading partnership management platform, has been a longstanding partner of Perform[cb], recently selecting us as a Diamond Agency Partner, the highest tier in their Agency Partner Program.
With over 10+ years in the affiliate industry, Craig has a great deal of insight when it comes to the evolution of publishers and performance-based partnerships. He has worked inside some of the biggest affiliate programs in the world, building a war chest of best practices he extends to our clients, prospects, and team members. During the in-depth conversation, Craig shares how an established affiliate agency with deep industry relationships is truly an extension of your brand’s marketing team, and the expert hands needed for long-term success.
The Benefits of Running an Affiliate Program Alongside an Agency:
What to Expect in this Episode:
- How the approach to partnerships has evolved and matured over time
- The benefits of running an affiliate program with an agency versus in-house
- The importance of deepening relationships with publishers
- The evolving performance-based payment models of content-commerce partnerships