A Marketer’s Guide to Utilizing an Email Affiliate Program

As one of the most efficient and cost-effective methods of marketing, email is a powerful contender for marketers looking for the most impactful ways to reach their target audiences.

Non-traditional Performance Partnerships on a Cost Per Action (CPA) Model

There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built.