Popular Sports Betting Marketer Drives More Than 22K Bets in 2020

Results
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Available in 20% more
US states

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1,631 dormant users
reactivated

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22,240 total bets
driven in 2020

Objective

A popular sports betting marketer came to the Perform[cb] Network looking to generate new users and maximize their reach. The marketer’s primary goal was to reach a variety of US states with active sports betting licenses.

Approach

Perform[cb] engaged new users by implementing lookalike audiences (LAL) along with a combination of weekly new creatives and promotions provided by the marketer. The Perform[cb] team utilized historical data from similar sports betting campaigns to construct the LAL. To supplement scale and maximize reach, Perform[cb] optimized various traffic placements and segments geared toward customers with the highest lifetime value (LTV). Perform[cb] continued scaling the campaign’s reach by maximizing approval on all possible DMAs.

Results

This campaign drove 57% of users to convert and perform First Time Deposits (FTD), with 89% of FTDs converting to become new active players. Perform[cb] ultimately drove this campaign to yield 22,240 total bets in 2020 with 77% of the engaged users making more than one bet. While increasing new user acquisition was one of the client’s primary KPIs, Perform[cb] was also able to reactivate 1,631 dormant users in 2020. This marketer is now seeing users in 20% more US states with active sports betting licenses.

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