Popular Sports Betting Marketer Drives More Than 22K Bets

Outcomes

Objective

A popular sports betting marketer came to the Perform^[cb] Network looking to generate new users and maximize their reach. The marketer’s primary goal was to reach a variety of US states with active sports betting licenses.

Approach

Perform^[cb] engaged new users by implementing lookalike audiences (LAL) along with a combination of weekly new creatives and promotions provided by the marketer. The Perform^[cb] team utilized historical data from similar sports betting campaigns to construct the LAL. To supplement scale and maximize reach, Perform^[cb] optimized various traffic placements and segments geared toward customers with the highest lifetime value (LTV). Perform^[cb] continued scaling the campaign’s reach by maximizing approval on all possible DMAs.

Results

This campaign drove 57% of users to convert and perform First Time Deposits (FTD), with 89% of FTDs converting to become new active players. Perform^[cb] ultimately drove this campaign to yield 22,240 total bets with 77% of the engaged users making more than one bet. While increasing new user acquisition was one of the client’s primary KPIs, Perform^[cb] was also able to reactivate 1,631 dormant users in just one year. This marketer is now seeing users in 20% more US states with active sports betting licenses.