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Outcomes
430% Increase in Revenue YoY
243% Increase in Sales YoY
54% Increase in Orders During “12 Days of Christmas” Promo
Objective
QuietKat, founder of the popular electric fat-tire mountain bikes and all-terrain e-trikes, was looking to increase sales generated through their affiliate program at Perform[cb]. With Q4 2021 on the horizon, Perform[cb] advised QuietKat to proactively plan around their seasonality and invest in holiday promotions to bring strong ROI to their program.
Approach
QuietKat has historically experienced high seasonality during popular Q4 shopping holidays, including Black Friday and Cyber Monday. In an effort to ramp up their affiliate sales, Perform[cb] planned promotions with the brand around their “12 Days of Christmas” sale. Having seen strong conversion rates with exclusive discounts and vanity codes in the past, it was important for QuietKat to continue this strategy in the holiday sale. The Agency team focused efforts on top content publishers, as well as deal and loyalty partners. Each day a new discount code was released to focus on promoting QuietKat’s wide array of bike accessories. To further drive brand awareness around their “12 Days of Christmas” sale, QuietKat agreed to send sample products to top publishers in exchange for competitive content placements.
Results
After collaborating with top publishers and executing timely promotional planning, QuietKat achieved a 430% increase in revenue year-over-year. With one of the brand’s main KPIs being increased affiliate sales, it’s no surprise that a focus on seasonality and exclusive daily discounts resulted in a 243% increase in sales year-over-year. Throughout the duration of the “12 Days of Christmas” sale, the Perform[cb] team drove a 54% increase in orders, as well as a 48% increase in revenue. Additionally, the QuietKat team increased their advertising budget in early Q1 2022 for mid-funnel partnerships which are expected to drive an additional 15-25% lift in performance across their program. With January 2022 trending to be the highest revenue-generating month since joining Perform[cb], QuietKat is eager to continue scaling their affiliate program’s ROI success.
Want results like these for your brand? Reach out to Perform[cb]’s team of affiliate management experts to scale your traffic and exceed your marketing goals today.