2,000+ Trials in the first 45 days
19% More free trials with CPI campaign layered in
$7 Cost per free trial through optimization process
Objective: Increase Trials & New User Installs
This client wanted to leverage Perform[cb]’s in-app display network to increase new user installs, while meeting a specific eCPA goal on free trial activations.
Approach: Implement New CPA Campaign
Perform[cb] initially launched a CPA campaign per advertiser’s request. The team then layered on a CPI campaign simultaneously, leveraging partners who have performed well on campaigns such as BetterMe, BodyBuilding.com, Breethe, ClassPass, Lasting, and Runtastic to create a blueprint for success.
Adding a CPI campaign to run alongside the CPA has increased the amount of free trials overall by 19%. Using optimizations, the Perform[cb] team has been able to bring the marketer’s cost per free trial to an average of $7.