Well-Known Personal Fitness App Increases Trials in First 45 Days With a New CPA Campaign

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2,000+ Trials in the first 45 days

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19% More free trials with CPI campaign layered in

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$7 Cost per free trial through optimization process

Objective: Increase Trials & New User Installs

This client wanted to leverage Perform[cb]’s in-app display network to increase new user installs, while meeting a specific eCPA goal on free trial activations.

Approach: Implement New CPA Campaign

Perform[cb] initially launched a CPA campaign per advertiser’s request. The team then layered on a CPI campaign simultaneously, leveraging partners who have performed well on campaigns such as BetterMe, BodyBuilding.com, Breethe, ClassPass, Lasting, and Runtastic to create a blueprint for success.

Results:

Adding a CPI campaign to run alongside the CPA has increased the amount of free trials overall by 19%. Using optimizations, the Perform[cb] team has been able to bring the marketer’s cost per free trial to an average of $7.

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