Well-Known Personal Fitness App Increases Trials in First 45 Days With a New CPA Campaign

Outcomes

2,000+ Trials in the first 45 days

19% More free trials with CPI campaign layered in

$7 Cost per free trial through optimization process

Objective: Increase Trials & New User Installs

This client wanted to leverage Perform^[cb]’s in-app display network to increase new user installs, while meeting a specific eCPA goal on free trial activations.

Approach: Implement New CPA Campaign

Perform^[cb] initially launched a CPA campaign per advertiser’s request. The team then layered on a CPI campaign simultaneously, leveraging partners who have performed well on campaigns such as BetterMe, BodyBuilding.com, Breethe, ClassPass, Lasting, and Runtastic to create a blueprint for success.

Results:

Adding a CPI campaign to run alongside the CPA has increased the amount of free trials overall by 19%. Using optimizations, the Perform^[cb] team has been able to bring the marketer’s cost per free trial to an average of $7.