Car Insurance App Drives 75% Increase in New User Acquisition MoM

Outcomes

5,000 New quote requests created within three months

#1 In the App Store in the Car Insurance category

75% Increase in new user acquisition month over month

Objective

The insurance app came to Perform^[cb] as a new type of car insurance offering a unique app to the insurance space. The marketer was looking to grow their brand’s presence in the car insurance industry and throughout the U.S.

Approach

Being a new company, the client was willing to try several different strategies to find what best suited their brand. Perform^[cb] tested and optimized numerous partners, while implementing dynamic rates starting with CPA campaigns. After starting the CPA campaign, the marketer agreed to run a CPI campaign simultaneously to drive more volume.

Results

By strategically testing a variety of partners and rotating out under-performing sources, Perform^[cb] was able to drive over 5,000 new quote requests for this client within three months. During the early phases of testing, the marketer saw a 75% increase in new profiles month over month. The client continues to see substantial month over month growth in user acquisition. Perform^[cb]’s optimizations ultimately drove this marketer to be #1 in the Apple App Store in the car insurance category.