Acorns Increases App Installs by 52x in 6 Months With a New Customer Acquisition Strategy

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52x Growth in 6 months

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12x Increase in partner diversity

Objective: Increase App Installs

Acorns was looking to increase install volume while maintaining a 20% registration rate for new installs.

Approach: Implement New Customer Acquisition Strategy

The Perform[cb] Network partnered with the Perform[cb] Agency to secure an initial $5,000 test budget with the goal of reaching or showing progression toward the 20% registration goal. The Perform[cb] Network prioritized iOS installs over Android given the demographic of iOS users aligned more closely with Acorn’s target audience. The team took a conservative approach at launch to ensure partners were achieving the 20% registration rate prior to scaling.

Results:

Perform[cb] Network grew the campaign from 1,113 installs in August 2018 to 57,846 installs in January 2019. While massively increasing growth, the Perform[cb] Network maintained the client’s KPIs s the client altered their strategy with the new year. Partner diversity also increased to 47 different partners within 6 months.

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