52x Growth in 6 months
12x Increase in partner diversity
Objective: Increase App Installs
Acorns was looking to increase install volume while maintaining a 20% registration rate for new installs.
Approach: Implement New Customer Acquisition Strategy
The Perform[cb] Network partnered with the Perform[cb] Agency to secure an initial $5,000 test budget with the goal of reaching or showing progression toward the 20% registration goal. The Perform[cb] Network prioritized iOS installs over Android given the demographic of iOS users aligned more closely with Acorn’s target audience. The team took a conservative approach at launch to ensure partners were achieving the 20% registration rate prior to scaling.
Perform[cb] Network grew the campaign from 1,113 installs in August 2018 to 57,846 installs in January 2019. While massively increasing growth, the Perform[cb] Network maintained the client’s KPIs s the client altered their strategy with the new year. Partner diversity also increased to 47 different partners within 6 months.