Acorns Achieves 52x Install Growth with New Performance Channels

Outcomes

Objective

Acorns, a popular micro-investing app, sought out Perform^[cb]’s Outcome Engine to scale its app install volume while maintaining high-quality registrations, ensuring that at least 20% of new users completed the registration process. The marketer was particularly focused on reaching an audience aligned with its target demographic and diversifying its partner base by testing new, untapped channels for incremental growth.

Approach

To kick off the partnership, the marketer set a $5,000 pilot budget with the Outcome Engine to tap into new channels. This allowed the team to strategically test and validate performance before scaling. Recognizing the alignment between iOS user demographics and Acorns’ ideal customer profile, the team prioritized iOS installs over Android to optimize campaign effectiveness.

The Outcome Engine utilized its advanced data-driven approach to onboard high-performing, pre-vetted partners within the financial vertical. These partners were selected based on their proven ability to drive high-intent users. The team implemented a conservative launch strategy alongside the marketer’s existing efforts, ensuring that all traffic sources achieved the desired 20% registration rate prior to scaling further.

As the campaign progressed, the Outcome Engine continuously optimized targeting parameters, including geolocation, device type, and ad placement, to refine performance and maximize efficiency. Through close collaboration, creative assets were frequently updated to highlight Acorns’ unique value proposition, further engaging the target audience and driving post-install actions.

Results

In just four months, the Outcome Engine team scaled the campaign from 1,113 installs to an astounding 57,846 installs, representing a 52X increase in volume while maintaining the marketer’s critical 20% registration rate. This incredible growth was achieved without compromising on quality or hindering existing strategies. 

Beyond installs, Acorns experienced a 12% increase in partner diversity, expanding their campaign to include 47 new, incremental partners over six months. By introducing untapped channels and fostering traffic diversification, Perform^[cb] was able to help Acorns drive sustainable growth while ensuring long-term scalability.

The Outcome Engine’s ability to seamlessly integrate with Acorns’ existing strategy, while introducing new performance-based opportunities, enabled the app to exceed its KPIs and unlock new levels of success in user acquisition.Looking to scale app installs and registrations with performance-based channels tailored to your needs? Contact Perform^[cb] today to start driving measurable growth for your brand.