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Welcome to the Self Credit Builder Affiliate Program

Self is helping thousands of people begin their financial journey with a credit-builder account. Self understands that building a financial foundation may be a daunting task for most people, so they’re dedicated to building a product that can help our customers move two steps in the right direction through building credit and building savings*. Are you a publisher looking to run the Self affiliate program? Join here!

As a Self Publisher, You’ll Receive The Following Program Perks:

  • Cookie Window: 30 days
  • Variety of Updated Creative
  • Dedicated Account Management Team

Have questions? Visit Self’s FAQ.


Who is Self?

Self helps people build credit and build savings.

What makes Self unique?

Self provides customers a loan in a bank-held Certificate of Deposit (CD) that customers pay off in monthly installments. Self reports the loan payments to all 3 credit agencies.

What does the Self affiliate program offer?

30 Day Cookies, a variety of updated ad creative, and support from a dedicated account management team.

Join the Self Affiliate Program now

Self Financial Marketing Guidelines

* All Credit Builder Accounts made by Lead Bank, Member FDIC, Equal Housing Lender, Sunrise Banks, N.A. Member FDIC, Equal Housing Lender or SouthState Bank, N.A. Member FDIC, Equal Housing Lender. Subject to ID Verification. Individual borrowers must be a U.S. Citizen or permanent resident and at least 18 years old. Valid bank account and Social Security Number are required. All loans are subject to ID verification and consumer report review and approval. Results are not guaranteed. Improvement in your credit score is dependent on your specific situation and financial behavior. Failure to make monthly minimum payments by the payment due date each month may result in delinquent payment reporting to credit bureaus which may negatively impact your credit score. This product will not remove negative credit history from your credit report. All loans subject to approval. All Certificates of Deposit (CD) are deposited in Lead Banks, Member FDIC, Sunrise Banks, N.A., Member FDIC or SouthState Bank, N.A., Member FDIC.

The Self Visa® Credit Card is issued by Lead Bank, Member FDIC, Equal Housing Lender or SouthState Bank, N.A., Member FDIC, Equal Housing Lender.