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Whitepapers
Browse articles on preparing and strategizing your marketing plan.
The C-Suite’s Blueprint for Mastering Outcome-Based Marketing
Unlock the experts’ guide to driving outcome-based marketing success in Perform[cb]’s new e-book. Download today!The Truth About Coupon and Reward Partnerships
Perform[cb] unlocks the truth about coupon and reward partnerships. Spoiler alert – don’t discount them. Download the whitepaper now!Unlocking Success in the Affiliate Channel
Perform[cb]’s dedicated e-book is your one-stop shop for navigating all things affiliate. Download today!Open Enrollment is Approaching: Is Your Affiliate Strategy Ready?
Are you aware of the open enrollment advertising policy guideline changes? Learn how you can prepare with our open enrollment checklist.Ad Fraud is Alive and Well – is Your Brand Protected?
At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.Preparing Your Affiliate Marketing Plan for a New Normal
The current economic turmoil is not as “unprecedented” as you might think.How to Fortify Your Marketing Strategy in a Crisis
Through sweeping health concerns and a severe economic downturn, virtually no one has been left untouched by its effects.Pivoting in a Pandemic: Performance Marketing Vertical Trends and Insights in the Age of COVID-19
In the historic crisis that COVID-19 has brought to the world, marketing has become an exercise in uncertainty, from ad spend to the appropriate messaging. In another aspect, the digital economy – and specifically performance marketing – is a saving grace.A Marketer’s Guide to Utilizing an Email Affiliate Program
As one of the most efficient and cost-effective methods of marketing, email is a powerful contender for marketers looking for the most impactful ways to reach their target audiences.