Browse articles on preparing and strategizing your marketing plan.

The C-Suite’s Blueprint for Mastering Outcome-Based Marketing

Posted By Perform[cb] on Jul 20 2023
Unlock the experts’ guide to driving outcome-based marketing success in Perform[cb]’s new e-book. Download today!

The Truth About Coupon and Reward Partnerships

Posted By Perform[cb] on Apr 10 2023
Perform[cb] unlocks the truth about coupon and reward partnerships. Spoiler alert – don’t discount them. Download the whitepaper now!

Unlocking Success in the Affiliate Channel

Posted By Perform[cb] on Nov 21 2022
Perform[cb]’s dedicated e-book is your one-stop shop for navigating all things affiliate. Download today!

Open Enrollment is Approaching: Is Your Affiliate Strategy Ready?

Posted By Perform[cb] on Aug 29 2022
Are you aware of the open enrollment advertising policy guideline changes? Learn how you can prepare with our open enrollment checklist.

Ad Fraud is Alive and Well – is Your Brand Protected?

Posted By Perform[cb] on Jun 18 2020
At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.

Preparing Your Affiliate Marketing Plan for a New Normal

Posted By Perform[cb] on May 12 2020
The current economic turmoil is not as “unprecedented” as you might think.

How to Fortify Your Marketing Strategy in a Crisis

Posted By Perform[cb] on Apr 28 2020
Through sweeping health concerns and a severe economic downturn, virtually no one has been left untouched by its effects.

Pivoting in a Pandemic: Performance Marketing Vertical Trends and Insights in the Age of COVID-19

Posted By Perform[cb] on Apr 3 2020
In the historic crisis that COVID-19 has brought to the world, marketing has become an exercise in uncertainty, from ad spend to the appropriate messaging. In another aspect, the digital economy – and specifically performance marketing – is a saving grace.

A Marketer’s Guide to Utilizing an Email Affiliate Program

Posted By Perform[cb] on Oct 11 2019
As one of the most efficient and cost-effective methods of marketing, email is a powerful contender for marketers looking for the most impactful ways to reach their target audiences.
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