Whitepapers

Browse articles on preparing and strategizing your marketing plan.

Ad Fraud is Alive and Well – is Your Brand Protected?

Posted By Perform[cb] on Jun 18 2020
At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.

Preparing Your Marketing Plan for a New Normal

Posted By Perform[cb] on May 12 2020
The current economic turmoil is not as “unprecedented” as you might think.

How to Fortify Your Marketing Strategy in a Crisis

Posted By Perform[cb] on Apr 28 2020
Through sweeping health concerns and a severe economic downturn, virtually no one has been left untouched by its effects.

Pivoting in a Pandemic: Performance Marketing Vertical Trends and Insights in the Age of COVID-19

Posted By Perform[cb] on Apr 3 2020
In the historic crisis that COVID-19 has brought to the world, marketing has become an exercise in uncertainty, from ad spend to the appropriate messaging. In another aspect, the digital economy – and specifically performance marketing – is a saving grace.

A Marketer’s Guide to Utilizing an Email Affiliate Program

Posted By Perform[cb] on Oct 11 2019
As one of the most efficient and cost-effective methods of marketing, email is a powerful contender for marketers looking for the most impactful ways to reach their target audiences.